Category: Social Media

Threads: should your nonprofit join the new social app?

Meta’s latest app gained over 100 million users in just a few days, becoming one of the fastest growing apps ever. To put this into perspective, it took two months for Open AI’s ChatGPT to reach 100 million users, and we thought that was fast!

Róisín McGovern
Digital Training Lead
14 Jul 2023
How to schedule on Instagram using Lightful

Instagram is a visual channel that helps you build an engaged community of people who are following your cause.

Tereza Litsa
Digital Engagement Manager
20 Jul 2021
Why your charity needs to have an Instagram Business account

Instagram is one of the most engaging social media platforms nowadays and more charities are using it to build a community or fundraise for their cause.

Tereza Litsa
Digital Engagement Manager
06 Jul 2021
#ReclaimSocial 2021 – you were all wonderful!

Last Friday we celebrated #ReclaimSocial – the annual day where we get together to share positive and inspiring messages on our channels.

Tereza Litsa
Digital Engagement Manager
11 Feb 2021
Set your SMART goals using Lightful

It’s important to be strategic during turbulent times. Having clear goals in mind can help you avoid wasting time on tasks that don’t add value to your end goal. We are excited to announce a brand new feature to help your charity succeed. You can now set your SMART goals in our social media platform to measure your success over the next months.

Tereza Litsa
Digital Engagement Manager
07 Sep 2020
Webinar Recording | Making the most out of #GivingTuesdayNow

We’ve had a fantastic webinar this week inviting @GivingTuesday and @GivingTuesdayUK to talk about #GivingTuesdayNow and how charities and individuals can join the day.

Tereza Litsa
Digital Engagement Manager
24 Apr 2020
Social media image sizes 2020 – A guide to all social media platforms

Visual content can help improve your social media posts. It makes your posts stand out but it also increases the engagement you’re having.

Tereza Litsa
Digital Engagement Manager
26 Feb 2020
12 people and organisations spreading positivity on social

To warm up for #ReclaimSocial this Thursday 6 February, we asked some people in the sector who they think does a great job at spreading positivity on social media. Read who the twelve individuals and organisations are who inspire them and who are doing great work helping to make social a better place.

Tereza Litsa
Digital Engagement Manager
04 Feb 2020
Matt Navarra on the social media trends for 2020

The tenth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Matt Navarra, Social Media Consultant and Expert, about the social media trends for 2020 and how to make the most of our social media presence on each platform.

Tereza Litsa
Digital Engagement Manager
07 Jan 2020
Hashtags – Best practices for charities

Hashtags are very common on social media. You can see them on every social media platform. They are searchable words that you can recognise with the use of “#” before them. Why do we use them though and what are the best practices for every social media platform?

Tereza Litsa
Digital Engagement Manager
23 Dec 2019
How to create a social media approval process for your charity

Whether you work in a large team or a small one, it’s important that your social media is consistent in tone of voice, brand and even how often you post. Think of your social media channels as a cake. The cake may be made up of many ingredients but you still only want one cook. So how do you ensure that your cake is a Great British Bake Off showstopper and not a crumbling mess? You need a watertight recipe.

Tereza Litsa
Digital Engagement Manager
23 Sep 2019
How to post about sensitive topics on social media

When you manage social media for a charitable organisation, a lot of your time goes into creating posts about sensitive issues. It’s not always easy to know how to talk about these subjects appropriately, so we’ve put together a few pointers that can help you get on the right track.

Shona Johnson
Relationship Manager
27 Aug 2019
Tips and inspiration on how to celebrate Social Media Day

World Social Media Day is celebrated every year on the 30th of June. Mashable started this day back in 2010 as a way to acknowledge the impact of social media in our daily lives. If you’ve managed social media channels at any point as part of your job, then you understand how they can help you amplify your message to a wider audience.

Tereza Litsa
Digital Engagement Manager
28 Jun 2019
Five tips on how to run a Twitter takeover for your charity

Last week, our very own social media manager Tereza Litsa was invited to take over the @NonProfitOrgs Twitter account for the day to talk about #ReclaimSocial, a campaign of ours that has also evolved into a podcast series – emphasising the importance in spreading positivity on social media.

Shona Johnson
Relationship Manager
10 Jun 2019
Five ways to make your social media more accessible

Global Accessibility Awareness Day takes place annually on the third Thursday of May – this year falling on May 16th. Running since 2015, GAAD aims to target developers, design teams and groups who directly influence the direction of technology.

Shona Johnson
Relationship Manager
16 May 2019
23 tips to improve your Twitter engagement

Twitter is one of the most popular social media platforms when building your charity’s social presence. However, it can be challenging to improve your engagement, especially when you’re not sure how to start.

Tereza Litsa
Digital Engagement Manager
25 Apr 2019
#ReclaimSocial reached millions through thousands of positive messages

On Wednesday 6 February, thousands of messages were shared across social networks to spread positivity and reclaim social for good.

Tereza Litsa
Digital Engagement Manager
08 Feb 2019
Nine tips to plan a successful charity digital campaign

Have you got an important digital campaign coming up? Perhaps you’re launching a new service or celebrating a milestone birthday? Maybe you just want to take advantage of popular awareness weeks, such as Volunteers’ Week or awareness days such as Giving Tuesday? In order to be successful, you need a strategy. In this post, we’ll share nine tips help you create a successful digital campaign.

Tereza Litsa
Digital Engagement Manager
21 Jan 2019
Social media analytics: how to measure success

It’s not enough to just have a presence on social media. You need to be producing content that inspires, informs, engages and converts people to your cause. But how can you tell whether your posts are successful or not?

Tereza Litsa
Digital Engagement Manager
26 Nov 2018
Facebook advertising for charities: a guide to designing your first ad

We know it can be challenging to get started with Facebook advertising if you haven’t created an ad before, so we’ve created a series of posts to help you improve your advertising skills. Welcome to part one!

Tereza Litsa
Digital Engagement Manager
21 Aug 2018
How charities marked World Emoji Day 2018

A little birdie told us (ok, our built-in awareness days calendar) that it was World Emoji Day on Tuesday.

Kirsty Marrins
Digital communications specialist
19 Jul 2018
Top tips from social media managers

This Saturday marks World Social Media Day. To celebrate, we thought we’d ask social media managers for their top tips. Enjoy!

Kirsty Marrins
Digital communications specialist
25 Jun 2018
Best practice guide for LinkedIn

LinkedIn is a social network for professionals and has over 500 million users worldwide, with an estimated 22 million in the UK. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers. It’s also very different to Facebook, Twitter and Instagram. So how can you make the most of it?

Kirsty Marrins
Digital communications specialist
30 May 2018
Best practice guide for Twitter

Twitter has around 330 million monthly active users, making it one of the most popular social media networks. It’s a micro-blogging site where tweets happen in real time. Unlike Facebook, most people on Twitter have public accounts, meaning it’s easy to engage with them directly. Twitter is all about conversations.

Kirsty Marrins
Digital communications specialist
21 May 2018
Charities winning at LinkedIn

LinkedIn is a social network for professionals and has over 500 million users. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers, yet it’s rather underused by the charity sector.

Kirsty Marrins
Digital communications specialist
24 Apr 2018
How charities can use the power of visual content in social media

A quick look at the most popular social platforms shows that social media has become more visual through the years. As it becomes harder to stand out on news feeds, images and video can help you create more appealing content.

Tereza Litsa
Digital Engagement Manager
06 Mar 2018
How to set SMART goals for social media

We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.

Kirsty Marrins
Digital communications specialist
21 Feb 2018
How to handle a crisis on social media

Let’s face it, no one wants to be embroiled in a crisis and have to deal with it via social media. Particularly when it hits the headlines, as in the case of Oxfam, and doesn’t appear to be abating anytime soon.

Kirsty Marrins
Digital communications specialist
13 Feb 2018
How we’ve started to #ReclaimSocial

Thank you so much to everyone who took part in #ReclaimSocial yesterday – we even trended! But it’s not over yet. This is a movement, not a campaign so we need you to keep the hashtag alive!

Kirsty Marrins
Digital communications specialist
07 Feb 2018
Three charity campaigns that #ReclaimSocial for good

Social media has become quite negative. But it wasn’t always like this. We want to #ReclaimSocial for good and focus on the positive side of social media.

Tereza Litsa
Digital Engagement Manager
30 Jan 2018

See who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.