Category: Social Media

Meta’s latest app gained over 100 million users in just a few days, becoming one of the fastest growing apps ever. To put this into perspective, it took two months for Open AI’s ChatGPT to reach 100 million users, and we thought that was fast!

Instagram is a visual channel that helps you build an engaged community of people who are following your cause.

Instagram is one of the most engaging social media platforms nowadays and more charities are using it to build a community or fundraise for their cause.

Last Friday we celebrated #ReclaimSocial – the annual day where we get together to share positive and inspiring messages on our channels.

It’s important to be strategic during turbulent times. Having clear goals in mind can help you avoid wasting time on tasks that don’t add value to your end goal. We are excited to announce a brand new feature to help your charity succeed. You can now set your SMART goals in our social media platform to measure your success over the next months.

We’ve had a fantastic webinar this week inviting @GivingTuesday and @GivingTuesdayUK to talk about #GivingTuesdayNow and how charities and individuals can join the day.

Visual content can help improve your social media posts. It makes your posts stand out but it also increases the engagement you’re having.

To warm up for #ReclaimSocial this Thursday 6 February, we asked some people in the sector who they think does a great job at spreading positivity on social media. Read who the twelve individuals and organisations are who inspire them and who are doing great work helping to make social a better place.

The tenth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Matt Navarra, Social Media Consultant and Expert, about the social media trends for 2020 and how to make the most of our social media presence on each platform.

Hashtags are very common on social media. You can see them on every social media platform. They are searchable words that you can recognise with the use of “#” before them. Why do we use them though and what are the best practices for every social media platform?

Whether you work in a large team or a small one, it’s important that your social media is consistent in tone of voice, brand and even how often you post. Think of your social media channels as a cake. The cake may be made up of many ingredients but you still only want one cook. So how do you ensure that your cake is a Great British Bake Off showstopper and not a crumbling mess? You need a watertight recipe.

When you manage social media for a charitable organisation, a lot of your time goes into creating posts about sensitive issues. It’s not always easy to know how to talk about these subjects appropriately, so we’ve put together a few pointers that can help you get on the right track.

World Social Media Day is celebrated every year on the 30th of June. Mashable started this day back in 2010 as a way to acknowledge the impact of social media in our daily lives. If you’ve managed social media channels at any point as part of your job, then you understand how they can help you amplify your message to a wider audience.

Last week, our very own social media manager Tereza Litsa was invited to take over the @NonProfitOrgs Twitter account for the day to talk about #ReclaimSocial, a campaign of ours that has also evolved into a podcast series – emphasising the importance in spreading positivity on social media.

Global Accessibility Awareness Day takes place annually on the third Thursday of May – this year falling on May 16th. Running since 2015, GAAD aims to target developers, design teams and groups who directly influence the direction of technology.

Twitter is one of the most popular social media platforms when building your charity’s social presence. However, it can be challenging to improve your engagement, especially when you’re not sure how to start.

On Wednesday 6 February, thousands of messages were shared across social networks to spread positivity and reclaim social for good.

Have you got an important digital campaign coming up? Perhaps you’re launching a new service or celebrating a milestone birthday? Maybe you just want to take advantage of popular awareness weeks, such as Volunteers’ Week or awareness days such as Giving Tuesday? In order to be successful, you need a strategy. In this post, we’ll share nine tips help you create a successful digital campaign.

It’s not enough to just have a presence on social media. You need to be producing content that inspires, informs, engages and converts people to your cause. But how can you tell whether your posts are successful or not?

We know it can be challenging to get started with Facebook advertising if you haven’t created an ad before, so we’ve created a series of posts to help you improve your advertising skills. Welcome to part one!

A little birdie told us (ok, our built-in awareness days calendar) that it was World Emoji Day on Tuesday.

This Saturday marks World Social Media Day. To celebrate, we thought we’d ask social media managers for their top tips. Enjoy!

LinkedIn is a social network for professionals and has over 500 million users worldwide, with an estimated 22 million in the UK. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers. It’s also very different to Facebook, Twitter and Instagram. So how can you make the most of it?

Twitter has around 330 million monthly active users, making it one of the most popular social media networks. It’s a micro-blogging site where tweets happen in real time. Unlike Facebook, most people on Twitter have public accounts, meaning it’s easy to engage with them directly. Twitter is all about conversations.

LinkedIn is a social network for professionals and has over 500 million users. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers, yet it’s rather underused by the charity sector.

A quick look at the most popular social platforms shows that social media has become more visual through the years. As it becomes harder to stand out on news feeds, images and video can help you create more appealing content.

We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.

Let’s face it, no one wants to be embroiled in a crisis and have to deal with it via social media. Particularly when it hits the headlines, as in the case of Oxfam, and doesn’t appear to be abating anytime soon.

Thank you so much to everyone who took part in #ReclaimSocial yesterday – we even trended! But it’s not over yet. This is a movement, not a campaign so we need you to keep the hashtag alive!

Social media has become quite negative. But it wasn’t always like this. We want to #ReclaimSocial for good and focus on the positive side of social media.