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Welcome to our blog, where our team share their latest insights as well as the results from our most recent projects
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
At the start of 2020, we were set to deliver our second BRIDGE programme in partnership with GlobalGiving funded by the Bill and Melinda Gates Foundation, but as the global pandemic quickly took hold we knew we had to pivot to a COVID-response programme to help nonprofits through this challenging period.
The COVID-19 pandemic has impacted communities across the globe, and for younger generations, it will be a defining moment in their lives. The past year has not only changed their day-to-day lives but changed the way they see the world and their role within it.
We are thrilled to be part of the Escape 100 list of best purpose-led companies to escape to in 2021! 🎉
Despite the promising news of vaccines rolling out to combat COVID-19, mistrust and discord challenge their adoption. Concerns have been raised about the take-up of the Covid vaccine among Black, Asian and Minority Ethnic (BAME) communities that have been disproportionately impacted by the pandemic.
We’re ready to celebrate the fourth year of #ReclaimSocial on February 5 and it feels more needed than ever to focus on the positive and inspiring side of social media.
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