Lightful

BRIDGE equips nonprofits with digital skills to tell compelling stories, build trust, and raise more funds

BRIDGE programmes are proven to build resilience,
increase digital confidence and improve
effectiveness for nonprofits through a
combination of tools and support

BRIDGE - Building Resilience in Digital Growth and Engagement

Learning that delivers results

BRIDGE programmes are delivered through a variety of formats to adapt to people’s differing learning needs and time availability.

We use a combination of masterclasses, one-to-one coaching, on-demand bitesize content, and provision of purpose-built digital and AI-powered tools.

Masterclasses

Delivered by digital experts, these twice-monthly live sessions range from traditional keynote talks on important topics, to more informal drop-in sessions which allow for more audience interaction and questions.

Sessions are regularly added in response to new priorities and trends, highlights include:

Ethical storytelling
Countering misinformation online
Digital advocacy
Responsible use of AI

One-to-one coaching

One-to-one coaching is the most popular element of BRIDGE. Our in-house team has a wide range of expertise, developed while working with leading charities, giving platforms and consultancies. They bring direct experience and understanding of what participants are going through so they are in the ideal position to provide the best support. We match a dedicated specialist with each organisation to offer clear and actionable advice.

Topics covered in these sessions have included:

Social media strategy and content creation
Digital fundraising tools
Planning for a digital campaign launch

On-demand content

Lightful Academy is our online e-learning platform where participants can catch up on specific topics and courses to supplement the live sessions. Content is grouped into eight playlists, which include interactive bite-sized courses on a range of topics linked to the key learning pillars of strategy, storytelling, campaigns and fundraising - plus lots of bonus content around emerging tools and trends! Participants can make their way through the content at their own pace to learn about the topics most relevant to them.

Playlists include topics such as:

Understanding your Audience
Digital Fundraising
Storytelling with Impact

Tools

BRIDGE participants benefit from premium level access to Lightful's suite of tools which have been built exclusively for nonprofits.

The award-winning Lightful Platform is a digital tool designed to help small to medium-sized charities run effective campaigns across Facebook, X (Twitter), LinkedIn, and Instagram. Beyond social media management, it includes tools for digital strategy development, persona creation, campaign planning, and story writing. Lightful’s bespoke AI and digital features enhance efficiency, save time, and support campaign success. During the programme, participants explore AI capabilities and can immediately integrate these tools into their daily activities.

Participants can use these tools to:

Speed up social scheduling
Increase reach, engagement and impact
Save time and effort

Purpose built AI tools for nonprofits

Our approach to AI is encapsulated in three guiding principles: building responsibly, building equity and building trust.

Our AI tools are integrated into the Lightful Social Platform, and are designed to support nonprofits to learn through doing, offering tailored feedback and advice to maximise their social media engagement. All our tools are designed to keep a human in the loop, so users learn by doing, instead of being replaced by AI.

Our tools include:

Social Media Content Tool - Enhances engagement by ensuring posts align with nonprofit best practices
Persona Creator Tool - Offers AI-driven guidance on creating effective audience personas
Social Media Persona Tool - Delivers AI-powered insights on draft content from the viewpoint of the target audience
Storytelling Checklist Tool - Generates feedback on content to ensure impactful and engaging storytelling
Ethical Storytelling Tool - Provides feedback on content from an ethical storytelling perspective
Campaign Planner Tool - Provides step-by-step guidance through every stage of the campaign process

BIRUDO
BRIDGE participant
The BRIDGE program has been transformational for our organization. It has provided us with the digital skills and strategies needed to enhance our fundraising, advocacy, and engagement efforts. The hands-on approach, particularly through Lightful Academy's courses, made learning practical and applicable to our work.
I do really appreciate the BRIDGE program for greatly impacting lives. Not just me who has been a direct beneficiary but also hundreds of people who get this information through people like me. Those who have gotten justice as a result of this program. Continue impacting lives, as a lot still needs to be done, especially in our countries (Uganda) where I hail from.

Mari Kuraishi
President, Jessie Ball duPont Fund
Our grantees have seen amazing results using Lightful's digital tools and training, which is especially important during a time when expanding their digital storytelling and online donor engagement is critical to their survival. Thanks to the BRIDGE program, our grantees are better positioned to achieve the exceptional results that help them better serve their clients now and into the future.