How to schedule on Instagram using Lightful
Instagram is a visual channel that helps you build an engaged community of people who are following your cause.
It can also help you improve your storytelling skills starting with a photo or a video and adding a caption. You can even add a donation sticker to boost your fundraising as part of a campaign.
As with every social media channel, a content plan can help you be more strategic with what you’re sharing.
Planning your posts ahead
A content calendar helps you plan your messaging to align with your objectives. All themes, images, and messages should resonate with your overall goals and what you want to communicate to your audience.
Scheduling on Instagram can be handy both for you and your team so that everyone knows what’s coming up. It can even help you be more proactive during special occasions, such as awareness days, international holidays and fundraising campaigns.
A challenge with Instagram is that it’s a mobile-first social media channel. You rely too much on your phone to post your content and it’s hard to stick to a plan.
If you’re using Lightful to schedule your posts, you’ll be happy to hear that you can also schedule your Instagram posts for your feed.
Here’s everything you need to know.
How to schedule your Instagram posts using Lightful
Log in or sign up to Lightful (free for two social channels and additional plans for more users and channels)
Click on your profile name at the menu and select Social Profiles
Select ‘Connect’ on the Instagram tab
You need to have an Instagram Business account. It’s easy to switch and it offers multiple benefits for your organisation. You can find out more here
If you have a Business account, follow the next steps
Your Instagram account should also be linked to your Facebook page. Here’s how to do it if you haven’t already done it.
You are now redirected to Facebook to select the Instagram account that you want to connect to. Select the page, grant all permissions mentioned to ensure that you’re able to schedule your Instagram posts.
Ready to schedule your first Instagram post?
Click on ‘Create post’
Select Instagram
Write the copy and add a photo or video (it needs to be JPEG or MP4/MOV)
Just like that, you are ready to schedule your Instagram posts using Lightful!
Keep an eye on our blog and social channels as there will be more updates.
Ready to schedule your Instagram posts? Try out Lightful for free!
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At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
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