Webinar Recording | Making the most out of #GivingTuesdayNow

Tereza Litsa
Marketing Manager
24 Apr 2020

We’ve had a fantastic webinar this week inviting @GivingTuesday and @GivingTuesdayUK to talk about #GivingTuesdayNow and how charities and individuals can join the day.

More than 200 people registered to the webinar and we’ve had others who have already asked us for the slides. Here are the slides and the recording for everyone to catch up along with some tips to consider.

#GivingTuesdayNow is taking place on May 5 to mobilise the world through giving. Whether you’re planning to promote your emergency appeal, boost your engagement with your supporters, or thank all the key workers, there are many ways to be part of the day!

Slides

Recording

Ways to engage on #GivingTuesdayNow

  • Direct fundraising
  • Kindness initiatives
  • Gratitude campaigns
  • Community education
  • Resource maps/crowdsourcing
  • Highlighting stories of community resilience
  • Free virtual interactive experiences

Tips for planning your #GivingTuesdayNow participation

Before the day:

  • Start today by announcing your participation
  • You don’t need to launch a new campaign
  • Think of the different ways you can join the day
  • Use the day to promote your current appeal
  • Build a plan on what makes the day different for your ‘ask’
  • Why should someone support you specifically on that day?
  • It’s not just about fundraising
  • Ask for user-generated content
  • Bring the community together
  • Think of the content (even if you schedule a couple of posts)

On the day plan:

  • Focus on your active channels on the day
  • Be engaging
  • Monitor mentions and comments
  • Thank your supporters
  • Enjoy the day

Resources for #GivingTuesdayNow

There are many resources that you can access to speed up your planning for the day:

Using a social media storytelling template

We have launched two special templates on our social media platform to help you get started with planning your content.

You don’t need to use all of them but they can help you when scheduling your content.

They are free and you can use them for posting on Facebook, Twitter, and LinkedIn.

Are you joining #GivingTuesdayNow? Share your ideas with us @Lightful!

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