Category: Communications

Pride month - Learning more about akt

It's Pride Month 🏳️‍🌈 and we're celebrating at #TeamLightful by talking to wonderful people and organisations who work with Pride throughout the year.

Tereza Litsa
Digital Engagement Manager
14 Jun 2021
BRIDGE takeaways – Internal and external communications during coronavirus

Last week we’ve hosted the first digital drop-in session for our new BRIDGE cohort. Participating charities all over the world joined us to discuss their internal and external communications during coronavirus and the challenges they are facing.

Tereza Litsa
Digital Engagement Manager
11 Jun 2020
How to nail your tone of voice on social media

If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice that’s consistent and instantly recognisable.

Kirsty Marrins
Digital communications specialist
04 Jun 2019
How to handle a crisis on social media

Let’s face it, no one wants to be embroiled in a crisis and have to deal with it via social media. Particularly when it hits the headlines, as in the case of Oxfam, and doesn’t appear to be abating anytime soon.

Kirsty Marrins
Digital communications specialist
13 Feb 2018

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