Category: Communications
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It's Pride Month đłď¸âđ and we're celebrating at #TeamLightful by talking to wonderful people and organisations who work with Pride throughout the year.
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Last week weâve hosted the first digital drop-in session for our new BRIDGE cohort. Participating charities all over the world joined us to discuss their internal and external communications during coronavirus and the challenges they are facing.
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If I asked you what your charityâs tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice thatâs consistent and instantly recognisable.
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Letâs face it, no one wants to be embroiled in a crisis and have to deal with it via social media. Particularly when it hits the headlines, as in the case of Oxfam, and doesnât appear to be abating anytime soon.
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