Category: Communications

At Lightful, we are dedicated to developing innovative AI tools that empower nonprofits to share more effective communications, covering everything from social media management to persona creation and ethical storytelling. Our vision has always been for these tools to work together, enabling nonprofit staff to save time and achieve better results. The latest feature we have developed is our enhanced AI Compose Tool, now integrated with Lightful’s Persona Creator.

It's Pride Month 🏳️‍🌈 and we're celebrating at #TeamLightful by talking to wonderful people and organisations who work with Pride throughout the year.

Last week we’ve hosted the first digital drop-in session for our new BRIDGE cohort. Participating charities all over the world joined us to discuss their internal and external communications during coronavirus and the challenges they are facing.

If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice that’s consistent and instantly recognisable.

Let’s face it, no one wants to be embroiled in a crisis and have to deal with it via social media. Particularly when it hits the headlines, as in the case of Oxfam, and doesn’t appear to be abating anytime soon.