Tag: social media

Social media round-up for charities #21

Social media is hard to keep up with! There are changes and new features all the time. So that’s why we do all the hard work for you by publishing a monthly round-up. Welcome to our 21st social media round-up for charities.

Tereza Litsa
Digital Engagement Manager
09 Mar 2020
Matt Navarra on the social media trends for 2020

The tenth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Matt Navarra, Social Media Consultant and Expert, about the social media trends for 2020 and how to make the most of our social media presence on each platform.

Tereza Litsa
Digital Engagement Manager
07 Jan 2020
How to create a social media approval process for your charity

Whether you work in a large team or a small one, it’s important that your social media is consistent in tone of voice, brand and even how often you post. Think of your social media channels as a cake. The cake may be made up of many ingredients but you still only want one cook. So how do you ensure that your cake is a Great British Bake Off showstopper and not a crumbling mess? You need a watertight recipe.

Tereza Litsa
Digital Engagement Manager
23 Sep 2019
5 fundraising campaigns built on social media

Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.

Tereza Litsa
Digital Engagement Manager
19 Aug 2019
Tips and inspiration on how to celebrate Social Media Day

World Social Media Day is celebrated every year on the 30th of June. Mashable started this day back in 2010 as a way to acknowledge the impact of social media in our daily lives. If you’ve managed social media channels at any point as part of your job, then you understand how they can help you amplify your message to a wider audience.

Tereza Litsa
Digital Engagement Manager
28 Jun 2019
How to nail your tone of voice on social media

If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice that’s consistent and instantly recognisable.

Kirsty Marrins
Digital communications specialist
04 Jun 2019
#MakeItSocial: an interview with Carlos Miranda

Last week Social Misfits Media published their latest guide Make It Social, which is proudly sponsored by Lightful and the Institute of Fundraising. I caught up with Carlos Miranda, CEO of Social Misfits Media and Chairman of Lightful, to find out a bit more about the guide and why all charities need to download it immediately!

Kirsty Marrins
Digital communications specialist
02 Apr 2019
2018: in review

Here at Lightful it’s been both a busy and rewarding year. We’ve run lots of user-testing sessions to improve the platform, launched #ReclaimSocial, spoken at conferences and events, built websites for clients, launched three training programmes (more on that in 2019) and we were even up for an award!

Kirsty Marrins
Digital communications specialist
18 Dec 2018
Social media analytics: how to measure success

It’s not enough to just have a presence on social media. You need to be producing content that inspires, informs, engages and converts people to your cause. But how can you tell whether your posts are successful or not?

Tereza Litsa
Digital Engagement Manager
26 Nov 2018
Kirsty Marrins
Digital communications specialist
23 Nov 2018
Six ways to fit social media into your day job

This is a guest post by Nikki Bell, winner of the Social CEOs Rising Star Award.

Kirsty Marrins
Digital communications specialist
19 Nov 2018
Six ways to get involved with #YouMadeItHappen

We’re delighted to be supporting NCVO, CharityComms, Small Charities Coalition, FSI, the Institute of Fundraising and ACEVO to celebrate the difference supporters make to charities with their #YouMadeItHappen campaign, which takes place on Monday, 19 November.

Kirsty Marrins
Digital communications specialist
29 Oct 2018
Four charity campaigns with stories at their heart

This is a guest post by Helena Hastings, Digital Officer at Sounddelivery.

Kirsty Marrins
Digital communications specialist
20 Sep 2018
How Social Media Can Help Fundraising Relationships

This is a guest post by Nikki Bell, Fundraising Relationship Manager at British Heart Foundation. During my time at the British Heart Foundation (BHF), I’ve utilised social media as a relationship finding and building tool because – as the only fundraiser looking after a large corner of the UK – I need to be smart with how I work! It’s helped me find the doers in my community who are keen to support us, to communicate easily with volunteers (on a platform they’re already engaging with), and most importantly, it’s added an extra layer of supporter appreciation.

Kirsty Marrins
Digital communications specialist
13 Sep 2018
How to prove the value of social media within your charity

As someone who works in social media, you understand the importance of how it can help increase brand awareness, support for your cause, and even funds. More importantly, you understand how it can bring you closer to your supporters, volunteers and donors as well as help you find new ones. But now your manager, CEO or even your board want you to PROVE that all that time and resource is worth the investment.

Kirsty Marrins
Digital communications specialist
07 Aug 2018
Six essential qualities of a social media manager

Although World Social Media Day was at the end of June, it got us thinking about what it takes to be a social media manager. What skills and qualities do you need to be great at your job?

Kirsty Marrins
Digital communications specialist
02 Aug 2018
Social media round-up for charities – #6

Welcome to our sixth social media round-up! Here’s the latest social media news and what it means for your charity.

Tereza Litsa
Digital Engagement Manager
30 Jul 2018
How charities celebrated Pride 2018

Love is love is love. And who knows this better than the sector which is built on love – love of human rights, animals, the environment, finding cures, funding research, saving lives, helping people etc – and is run with love, by passionate people? This post is all about how the sector got involved in Pride 2018.

Kirsty Marrins
Digital communications specialist
10 Jul 2018
Social media round-up for charities – #5

Welcome to our fifth social media round-up! Here’s the latest social media news and what it means for your charity.

Tereza Litsa
Digital Engagement Manager
03 Jul 2018
Standout moments on social media

To mark World Social Media Day on Saturday, we asked a few people in the sector what their standout moment or moments on social media have been. Some have chosen personal moments whilst others have chosen moments not related to them. One thing is for sure, social media has certainly proved to be a force for good.

Kirsty Marrins
Digital communications specialist
28 Jun 2018
Top tips from social media managers

This Saturday marks World Social Media Day. To celebrate, we thought we’d ask social media managers for their top tips. Enjoy!

Kirsty Marrins
Digital communications specialist
25 Jun 2018
Three things we learnt at fundraising week

Last week we attended Third Sector’s Fundraising Week. Our Director of Development, Haydn Thomas, and Kirsty Marrins, who works with us, were on the Advisory Board and helped put the two-day programme together. We had a stand over the two days and on the Wednesday both Kirsty and Haydn delivered sessions. It was a great two days, packed full of interesting and thought-provoking keynotes, workshops, sessions and conversations. Here’s what we learnt.

Jennifer Rose
30 May 2018
Best practice guide for LinkedIn

LinkedIn is a social network for professionals and has over 500 million users worldwide, with an estimated 22 million in the UK. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers. It’s also very different to Facebook, Twitter and Instagram. So how can you make the most of it?

Kirsty Marrins
Digital communications specialist
30 May 2018
Best practice guide for Twitter

Twitter has around 330 million monthly active users, making it one of the most popular social media networks. It’s a micro-blogging site where tweets happen in real time. Unlike Facebook, most people on Twitter have public accounts, meaning it’s easy to engage with them directly. Twitter is all about conversations.

Kirsty Marrins
Digital communications specialist
21 May 2018
Charities winning at Pinterest

This blog post comes with a caveat. Whilst the heading implies that the charities below are ‘winning’ at Pinterest – meaning they are using it successfully – they are and they aren’t. Keep reading and I’ll explain why…

Kirsty Marrins
Digital communications specialist
08 May 2018
Social media round-up for charities – #3

Welcome to our third social media roundup! Here’s the latest social media news and what it means for your charity.

Tereza Litsa
Digital Engagement Manager
01 May 2018
A round-up of London Marathon charity content

Sunday 22nd April saw over 40,000 runners take part in the Virgin Money London Marathon with over 2,000 charities benefiting from their fundraising efforts. So far over £45 million has been raised for good causes. We take a look at some great London Marathon content from charities.

Kirsty Marrins
Digital communications specialist
26 Apr 2018
What you need to know about Twitter’s new automation rules

Twitter recently announced that they’re cracking down on automation and the use of multiple accounts to share the same message. They said in a statement, ‘Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam, and such behaviour may result in enforcement action.’

Kirsty Marrins
Digital communications specialist
18 Apr 2018
Social media round-up for charities – #2

Welcome to our second social media roundup! Here’s the latest social media news and what it means for your charity.

Tereza Litsa
Digital Engagement Manager
29 Mar 2018
Social media roundup for charities – #1

Welcome to our first social media roundup of the latest social media news! We scoured the web and read tons of articles to share with you the most important news stories you need to know and what these updates and new features mean for your charity.

Tereza Litsa
Digital Engagement Manager
15 Mar 2018

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