Tag: social media

Meta’s latest app gained over 100 million users in just a few days, becoming one of the fastest growing apps ever. To put this into perspective, it took two months for Open AI’s ChatGPT to reach 100 million users, and we thought that was fast!

Even if you have very little interest in social media, you will probably have seen the series of headlines generated around the world by Elon Musk’s $44 billion takeover of Twitter. If you do have a keen interest in social media, you have probably read countless articles about the ongoing fallout and regular dramas that keep unfolding from that situation. It raises important questions about the culturally dominant (in influence if not active users) microblogging platform and its future, particularly for nonprofits and their engagement on that platform.

The tenth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Matt Navarra, Social Media Consultant and Expert, about the social media trends for 2020 and how to make the most of our social media presence on each platform.

Whether you work in a large team or a small one, it’s important that your social media is consistent in tone of voice, brand and even how often you post. Think of your social media channels as a cake. The cake may be made up of many ingredients but you still only want one cook. So how do you ensure that your cake is a Great British Bake Off showstopper and not a crumbling mess? You need a watertight recipe.

World Social Media Day is celebrated every year on the 30th of June. Mashable started this day back in 2010 as a way to acknowledge the impact of social media in our daily lives. If you’ve managed social media channels at any point as part of your job, then you understand how they can help you amplify your message to a wider audience.

If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice that’s consistent and instantly recognisable.

It’s not enough to just have a presence on social media. You need to be producing content that inspires, informs, engages and converts people to your cause. But how can you tell whether your posts are successful or not?

This is a guest post by Nikki Bell, winner of the Social CEOs Rising Star Award.

This Saturday marks World Social Media Day. To celebrate, we thought we’d ask social media managers for their top tips. Enjoy!

LinkedIn is a social network for professionals and has over 500 million users worldwide, with an estimated 22 million in the UK. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers. It’s also very different to Facebook, Twitter and Instagram. So how can you make the most of it?

Twitter has around 330 million monthly active users, making it one of the most popular social media networks. It’s a micro-blogging site where tweets happen in real time. Unlike Facebook, most people on Twitter have public accounts, meaning it’s easy to engage with them directly. Twitter is all about conversations.

A quick look at the most popular social platforms shows that social media has become more visual through the years. As it becomes harder to stand out on news feeds, images and video can help you create more appealing content.

Thank you so much to everyone who took part in #ReclaimSocial yesterday – we even trended! But it’s not over yet. This is a movement, not a campaign so we need you to keep the hashtag alive!

Social media has become quite negative. But it wasn’t always like this. We want to #ReclaimSocial for good and focus on the positive side of social media.

We know that charities do important work but often on shoe-string budgets. If charities are doing some of the most important work in society, then surely they should have access to the best technology and resources for free or an affordable price? We’ve scoured the internet to find you the best, free or discounted resources to help you succeed. If we’ve missed any, please tweet us @Lightful so we can add them to the list!

It’s really important to be strategic about your social media, otherwise, you may find yourself spending time and resource on managing it but not knowing if it’s actually working. As we explained in our post on social media content planning, there are lots of benefits to creating a content plan. But how do you get started with your social media content plan?

You understand the importance of having a social media presence for your charity. How it can help raise awareness and support for your cause and even funds. More importantly, you understand how it can bring you closer to your supporters as well as help you find new ones.

At Lightful, we are passionate about the role that technology and social media can play in building stronger, more personal relationships – it’s what drives us as a company. Social media helps us have deeper and more intimate conversations with our supporters than ever before. But of course there are always risks to your brand.

Hello and thanks for tuning in. When a few of us got together to set up Lightful, we really wanted to help strengthen relationships between people who want a better world and the great causes making it happen. It’s thrilling to see it start to come together, and I’m so pleased to welcome you to our new website, new brand and visual identity, and the resources / blog part of our site.