Tag: social media

Threads: should your nonprofit join the new social app?

Meta’s latest app gained over 100 million users in just a few days, becoming one of the fastest growing apps ever. To put this into perspective, it took two months for Open AI’s ChatGPT to reach 100 million users, and we thought that was fast!

Róisín McGovern
Digital Training Lead
14 Jul 2023
The ethical dilemmas of social media for the nonprofit sector

Even if you have very little interest in social media, you will probably have seen the series of headlines generated around the world by Elon Musk’s $44 billion takeover of Twitter. If you do have a keen interest in social media, you have probably read countless articles about the ongoing fallout and regular dramas that keep unfolding from that situation. It raises important questions about the culturally dominant (in influence if not active users) microblogging platform and its future, particularly for nonprofits and their engagement on that platform.

Jonathan Waddingham
Managing Director, Lightful Learning
30 Nov 2022
Matt Navarra on the social media trends for 2020

The tenth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Matt Navarra, Social Media Consultant and Expert, about the social media trends for 2020 and how to make the most of our social media presence on each platform.

Tereza Litsa
Digital Engagement Manager
07 Jan 2020
How to create a social media approval process for your charity

Whether you work in a large team or a small one, it’s important that your social media is consistent in tone of voice, brand and even how often you post. Think of your social media channels as a cake. The cake may be made up of many ingredients but you still only want one cook. So how do you ensure that your cake is a Great British Bake Off showstopper and not a crumbling mess? You need a watertight recipe.

Tereza Litsa
Digital Engagement Manager
23 Sep 2019
Tips and inspiration on how to celebrate Social Media Day

World Social Media Day is celebrated every year on the 30th of June. Mashable started this day back in 2010 as a way to acknowledge the impact of social media in our daily lives. If you’ve managed social media channels at any point as part of your job, then you understand how they can help you amplify your message to a wider audience.

Tereza Litsa
Digital Engagement Manager
28 Jun 2019
How to nail your tone of voice on social media

If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice that’s consistent and instantly recognisable.

Kirsty Marrins
Digital communications specialist
04 Jun 2019
Social media analytics: how to measure success

It’s not enough to just have a presence on social media. You need to be producing content that inspires, informs, engages and converts people to your cause. But how can you tell whether your posts are successful or not?

Tereza Litsa
Digital Engagement Manager
26 Nov 2018
Six ways to fit social media into your day job

This is a guest post by Nikki Bell, winner of the Social CEOs Rising Star Award.

Kirsty Marrins
Digital communications specialist
19 Nov 2018
Top tips from social media managers

This Saturday marks World Social Media Day. To celebrate, we thought we’d ask social media managers for their top tips. Enjoy!

Kirsty Marrins
Digital communications specialist
25 Jun 2018
Best practice guide for LinkedIn

LinkedIn is a social network for professionals and has over 500 million users worldwide, with an estimated 22 million in the UK. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers. It’s also very different to Facebook, Twitter and Instagram. So how can you make the most of it?

Kirsty Marrins
Digital communications specialist
30 May 2018
Best practice guide for Twitter

Twitter has around 330 million monthly active users, making it one of the most popular social media networks. It’s a micro-blogging site where tweets happen in real time. Unlike Facebook, most people on Twitter have public accounts, meaning it’s easy to engage with them directly. Twitter is all about conversations.

Kirsty Marrins
Digital communications specialist
21 May 2018
How charities can use the power of visual content in social media

A quick look at the most popular social platforms shows that social media has become more visual through the years. As it becomes harder to stand out on news feeds, images and video can help you create more appealing content.

Tereza Litsa
Digital Engagement Manager
06 Mar 2018
How we’ve started to #ReclaimSocial

Thank you so much to everyone who took part in #ReclaimSocial yesterday – we even trended! But it’s not over yet. This is a movement, not a campaign so we need you to keep the hashtag alive!

Kirsty Marrins
Digital communications specialist
07 Feb 2018
Three charity campaigns that #ReclaimSocial for good

Social media has become quite negative. But it wasn’t always like this. We want to #ReclaimSocial for good and focus on the positive side of social media.

Tereza Litsa
Digital Engagement Manager
30 Jan 2018
Free and discounted resources for charities

We know that charities do important work but often on shoe-string budgets. If charities are doing some of the most important work in society, then surely they should have access to the best technology and resources for free or an affordable price? We’ve scoured the internet to find you the best, free or discounted resources to help you succeed. If we’ve missed any, please tweet us @Lightful so we can add them to the list!

Kirsty Marrins
Digital communications specialist
11 Jan 2018
Five steps to create a social media content plan

It’s really important to be strategic about your social media, otherwise, you may find yourself spending time and resource on managing it but not knowing if it’s actually working. As we explained in our post on social media content planning, there are lots of benefits to creating a content plan. But how do you get started with your social media content plan?

Tereza Litsa
Digital Engagement Manager
04 Jan 2018
How To Get Buy-in To Invest In Social Media

You understand the importance of having a social media presence for your charity. How it can help raise awareness and support for your cause and even funds. More importantly, you understand how it can bring you closer to your supporters as well as help you find new ones.

Kirsty Marrins
Digital communications specialist
25 Sep 2017
Keeping Your Charity’s Brand Safe on Social

At Lightful, we are passionate about the role that technology and social media can play in building stronger, more personal relationships – it’s what drives us as a company. Social media helps us have deeper and more intimate conversations with our supporters than ever before. But of course there are always risks to your brand.

Erin Niimi Longhurst
31 Aug 2017
The Lightful Story

Hello and thanks for tuning in. When a few of us got together to set up Lightful, we really wanted to help strengthen relationships between people who want a better world and the great causes making it happen. It’s thrilling to see it start to come together, and I’m so pleased to welcome you to our new website, new brand and visual identity, and the resources / blog part of our site.

Vinay Nair
30 Aug 2017

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