Webinar Recording | Making the most out of #GivingTuesdayNow
We’ve had a fantastic webinar this week inviting @GivingTuesday and @GivingTuesdayUK to talk about #GivingTuesdayNow and how charities and individuals can join the day.
More than 200 people registered to the webinar and we’ve had others who have already asked us for the slides. Here are the slides and the recording for everyone to catch up along with some tips to consider.
#GivingTuesdayNow is taking place on May 5 to mobilise the world through giving. Whether you’re planning to promote your emergency appeal, boost your engagement with your supporters, or thank all the key workers, there are many ways to be part of the day!
Slides
Recording
Ways to engage on #GivingTuesdayNow
- Direct fundraising
- Kindness initiatives
- Gratitude campaigns
- Community education
- Resource maps/crowdsourcing
- Highlighting stories of community resilience
- Free virtual interactive experiences
Tips for planning your #GivingTuesdayNow participation
Before the day:
- Start today by announcing your participation
- You don’t need to launch a new campaign
- Think of the different ways you can join the day
- Use the day to promote your current appeal
- Build a plan on what makes the day different for your ‘ask’
- Why should someone support you specifically on that day?
- It’s not just about fundraising
- Ask for user-generated content
- Bring the community together
- Think of the content (even if you schedule a couple of posts)
On the day plan:
- Focus on your active channels on the day
- Be engaging
- Monitor mentions and comments
- Thank your supporters
- Enjoy the day
Resources for #GivingTuesdayNow
There are many resources that you can access to speed up your planning for the day:
- Complete Toolkit
- Images to download
- Canva templates
- UK Resources (toolkits, images, social media posts, campaign assets, etc)
- Logos
- Lightful’s new GIFs and Images that you can share on the day
Using a social media storytelling template
We have launched two special templates on our social media platform to help you get started with planning your content.
You don’t need to use all of them but they can help you when scheduling your content.
They are free and you can use them for posting on Facebook, Twitter, and LinkedIn.
Are you joining #GivingTuesdayNow? Share your ideas with us @Lightful!
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At Lightful, we are dedicated to developing innovative AI tools that empower nonprofits to share more effective communications, covering everything from social media management to persona creation and ethical storytelling. Our vision has always been for these tools to work together, enabling nonprofit staff to save time and achieve better results. The latest feature we have developed is our enhanced AI Compose Tool, now integrated with Lightful’s Persona Creator.
Bolton is a vibrant town, with strong communities and a well-loved football club whose charity, Bolton Wanderers in the Community, has been supporting residents of Bolton for over 30 years. Communities in Bolton, however, face multiple challenges, including high levels of social deprivation. There are 1,672 Voluntary, Charity and Social Enterprises (VCSEs) in the area who exist to support the people of Bolton, but they themselves, in the years following a pandemic that drove interaction online, can find it difficult to find and connect to those who need them. Bolton CVS, an infrastructure organisation dedicated to supporting charities in Bolton, identified a critical need to support them with digital capacity building so that these communities could reconnect, and Bolton's VCSEs could reach the people they were founded to serve.
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