Category: Case studies

BRIDGE – Civilians In Conflict Social Media Journey

Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.

Tereza Litsa
Digital Engagement Manager
20 Aug 2019
5 fundraising campaigns built on social media

Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.

Tereza Litsa
Digital Engagement Manager
19 Aug 2019
Six phenomenal women leading the way

International Women’s Day is a global day to celebrate the achievements of women, whilst calling for gender equality. To mark the occasion, we’re highlighting incredible women who are leading the way in the charity, social enterprise and technology sectors.

Kirsty Marrins
Digital communications specialist
08 Mar 2018
Five of our favourite Christmas charity campaigns

Christmas is one of the most important times of the year for charities. It offers the opportunity to fundraise in a variety of ways or to simply do something nice for supporters. Here are five charity Christmas campaigns that we really love:

Tereza Litsa
Digital Engagement Manager
14 Dec 2017
How storytelling can result in direct debits for your charity

Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?

Kirsty Marrins
Digital communications specialist
23 Nov 2017
Building The Community: An Interview With Gemma Collins-Ellis, Bliss

Social media is all about community, and building a dialogue and a relationship with your beneficiaries and supporters. Here’s how Bliss uses social media to communicate with their audience.

Erin Niimi Longhurst
13 Sep 2017

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