Tag: storytelling

Nonprofits hold some of the world’s most powerful stories. Each individual, community, and environment that they protect and serve, has their own story to tell and it is this rich reserve of narratives that can inspire, motivate and move the wider public.


Did you know that 17% of annual giving takes place in December? It’s the perfect opportunity to tap into the generosity of your supporters by launching an end of the year fundraising campaign. Whether it’s for Giving Tuesday on 3rd December, a Christmas or Winter Appeal, we’ve got you covered with our new Story Builder template! And it’s got a snazzy new design too. We hope you love it!


For charities to win both hearts and minds, it’s important that they share the stories of those they help – and to empower people to tell their own stories. Storytelling needs to be powerful and authentic but it also needs to be actionable to work towards your objectives.

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