For charities to win both hearts and minds, it’s important that they share the stories of those they help – and to empower people to tell their own stories. Storytelling needs to be powerful and authentic but it also needs to be actionable to work towards your objectives.
The seventh episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Jude Habib, Founder and Director of Sounddelivery, to find out more about her inspiring work and how we can all improve our storytelling skills.
This is a guest post by Helena Hastings, Digital Officer at Sounddelivery.
As we’re approaching the end of 2017, we decided to look back at the digital charity campaigns that stood out for us this year. What they all have in common is that they are unique, creative and use social media to promote their message and raise awareness of their cause.
Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?
Whether it’s a captivating book, a TV show you can’t stop watching or the tale of a friend’s adventure, a good story makes your feel something. That’s the magic of storytelling, it allows you to tap into people’s emotions. Since we can remember, stories have been moving us, they can make us laugh and cry, feel happy and sad, inspire us and discourage us (and sometimes all of the above). They are the most powerful tool we have to capture people’s hearts, minds and imaginations.
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