Introducing Lightful’s Campaign Planner: Create Campaign ideas with AI

Introducing Lightful’s Campaign Planner: Create Campaign ideas with AI

Effective digital campaigns are the backbone of achieving nonprofit goals. Whether you’re raising funds, advocating for a cause, or recruiting volunteers, a well-planned campaign can be the difference between modest outcomes and lasting impact. That’s why we’ve developed the Campaign Planner, a new AI-powered tool that helps nonprofits generate ideas, strategically plan and launch their campaigns for greater impact.

What is it?

The Campaign Planner is an AI-powered tool designed to empower nonprofits to come up with fresh ideas and manage their campaigns with ease and precision. It guides users through every stage of the campaign process - ideating, planning, launching, and reviewing - ensuring you maximise your efforts and achieve your goals.

Whether the objective is to raise funds, drive engagement, or recruit volunteers, the Campaign Planner helps you stay organised, focused, and strategic.

What It Does

The Campaign Planner takes the guesswork out of campaign management, providing step-by-step guidance to help you:

Get Started: The most difficult step for nonprofits is often the first one, so the Campaign Planner gets you started by using AI and Lightful's expertise to suggest campaign ideas based on a story you've already written.

Strategically Plan Your Campaign: Define your objectives, target audience, and messaging with the tool’s guided prompts, ensuring your campaign is aligned with your organisation’s goals.

Launch with Confidence: Create a comprehensive campaign roadmap, including timelines, tasks, and milestones, so your team stays on track.

How Does It Work?

The Campaign Planner leverages AI to provide nonprofits with a place to start. Nonprofits can upload a story or use one already listed in the platform's storytelling tool to generate a campaign idea. Organisations can then use the expert feedback provided by AI to start planning their campaign.

How Will This Tool Help?

The Campaign Planner isn’t just about managing campaigns-it’s about empowering your organisation to achieve greater impact. By providing structure and guidance, the tool helps you:

• Save time by uploading a story you already have to output a campaign idea.
• Build confidence in running effective digital campaigns.
• Enhance your organisation’s ability to engage audiences and drive action.

Why We Built It

From supporting over 3,000 nonprofits through our BRIDGE programme (Building Resilience in Digital Growth and Engagement), we recognised a key challenge many organisations face: running effective, impactful digital campaigns. While campaigns are a powerful way to engage audiences and inspire action, they often require careful planning, execution, and follow-through, all of which can be time-consuming and complex.

We wanted to provide nonprofits with a solution that streamlines this process and ensures campaigns are well-structured but also goal-oriented. By harnessing the power of AI, we’ve created a tool that simplifies campaign planning and hopefully breaks down what at times can feel like an overwhelming process for smaller, grassroots teams.

Are you ready to plan, launch, and optimise your digital campaigns with confidence? Try the Campaign Planner today and take your nonprofit’s digital strategy to the next level!