Tag: social media strategy

BRIDGE – Civilians In Conflict Social Media Journey

Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.

Tereza Litsa
Digital Engagement Manager
20 Aug 2019
Facebook advertising for charities: a guide to designing your first ad

We know it can be challenging to get started with Facebook advertising if you haven’t created an ad before, so we’ve created a series of posts to help you improve your advertising skills. Welcome to part one!

Tereza Litsa
Digital Engagement Manager
21 Aug 2018
Charities winning at LinkedIn

LinkedIn is a social network for professionals and has over 500 million users. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers, yet it’s rather underused by the charity sector.

Kirsty Marrins
Digital communications specialist
24 Apr 2018
How to set SMART goals for social media

We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.

Kirsty Marrins
Digital communications specialist
21 Feb 2018

See who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.