Tag: social media strategy

BRIDGE – Civilians In Conflict Social Media Journey

Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.

Tereza Litsa
Marketing Manager
20 Aug 2019
How to plan your #GivingTuesday campaign with story builder

Giving Tuesday 2018 is fast approaching and it’s time to start planning the goals and content for your campaign. It’s a fantastic opportunity to raise awareness of your cause, recruit volunteers or ask for donations, on a day where everyone is feeling generous and is inspired to get involved.

Tereza Litsa
Marketing Manager
24 Sep 2018
Facebook advertising for charities: how to set up ads as part of your supporter journey

Here’s part 2 of our series on Facebook Adverts. Missed Part 1? We recommend you read it first, so here it is – A guide to designing your first ad.

Tereza Litsa
Marketing Manager
10 Sep 2018
Facebook advertising for charities: a guide to designing your first ad

We know it can be challenging to get started with Facebook advertising if you haven’t created an ad before, so we’ve created a series of posts to help you improve your advertising skills. Welcome to part one!

Tereza Litsa
Marketing Manager
21 Aug 2018
How to prove the value of social media within your charity

As someone who works in social media, you understand the importance of how it can help increase brand awareness, support for your cause, and even funds. More importantly, you understand how it can bring you closer to your supporters, volunteers and donors as well as help you find new ones. But now your manager, CEO or even your board want you to PROVE that all that time and resource is worth the investment.

Kirsty Marrins
Digital communications specialist
07 Aug 2018
Charities winning at Pinterest

This blog post comes with a caveat. Whilst the heading implies that the charities below are ‘winning’ at Pinterest – meaning they are using it successfully – they are and they aren’t. Keep reading and I’ll explain why…

Kirsty Marrins
Digital communications specialist
08 May 2018
Charities winning at LinkedIn

LinkedIn is a social network for professionals and has over 500 million users. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers, yet it’s rather underused by the charity sector.

Kirsty Marrins
Digital communications specialist
24 Apr 2018
How to use social media more effectively

Tzhe’ela is a BackEnd Engineer for the Services Team here at Lightful. Last week she attended a tech event and wanted to share what she learnt.

Tereza Litsa
Marketing Manager
13 Mar 2018
How to set SMART goals for social media

We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.

Kirsty Marrins
Digital communications specialist
21 Feb 2018

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