Tag: digital fundraising
Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.
Last week we attended Third Sector’s Fundraising Week. Our Director of Development, Haydn Thomas, and Kirsty Marrins, who works with us, were on the Advisory Board and helped put the two-day programme together. We had a stand over the two days and on the Wednesday both Kirsty and Haydn delivered sessions. It was a great two days, packed full of interesting and thought-provoking keynotes, workshops, sessions and conversations. Here’s what we learnt.
Social media has become quite negative. But it wasn’t always like this. We want to #ReclaimSocial for good and focus on the positive side of social media.
Christmas is one of the most important times of the year for charities. It offers the opportunity to fundraise in a variety of ways or to simply do something nice for supporters. Here are five charity Christmas campaigns that we really love:
Live streaming videos on social media is a great way of sharing authentic, intimate and compelling stories with your audience. One organisation using live video effectively through Facebook Live is Islamic Relief UK, so we reached out to Web & Content Editor Abdul Basit Ali to find out a bit more about their success with using the feature, and to find out their top tips and advice for other charities.
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