There is a growing need to be more digital to support your organisation. As charities move their services online to survive, it is imperative to build your team’s digital skills.
As the world moved into lockdown earlier this year, we seemed to experience ten years of digital acceleration across the charity sector in ten days. Engaging (online) with supporters, raising (emergency) funds, delivering services (remotely) – under increasingly difficult circumstances, charities are needed more than ever to help those who need it more than ever.
‘Fast-changing priorities’ has been one of the biggest challenges facing charity professionals during the Coronavirus epidemic. For those working in comms and social media, it has never before been more imperative to know your audience, what their needs are and how their behaviours are changing.
No one could have predicted a global pandemic that would force the world to go into lockdown with no guaranteed end date in sight. This has, of course, come with huge challenges. From setting ourselves up to work from home, juggling work and home life, having to change course to find different ways to support beneficiaries, to having to get creative with fundraising.
It’s hard for everyone to navigate the current situation. It’s even harder for fundraisers who are launching their coronavirus emergency appeals to help their organisations. There are currently many questions to answer and we are part of a situation that there’s no benchmarking to compare your results.
We are certainly living in strange times and we are trying to adjust. Charities of all sizes are exploring new ways to adjust to this new reality to survive. From work from home policies and crisis comms to staying in touch with their supporters and maintaining regular donations, the challenges are real.
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