Tag: strategy

Kirsty Marrins
Digital communications specialist
23 Nov 2018
Four key takeaways from the Institute of Fundraising’s Supporter Journey conference

Recently I attended the Institute of Fundraising’s Supporter Journey conference where I learned all about how different organisations work on their supporter journeys to deliver the best experience for their audience.

Tereza Litsa
Digital Engagement Manager
24 Sep 2018
Seven charities who have run hackathons

A hackathon is a great way to find innovative solutions to real-world problems, within a set timeframe. They’re also cost-effective, foster creativity and offer the opportunity to learn from third party organisations. Read our detailed guest post for UK Fundraising on what hackathons are, what they entail and how to run a hackathon for your charity.

Kirsty Marrins
Digital communications specialist
26 Mar 2018
Get involved in conversations that matter

Social media is not a broadcast channel. It’s an opportunity to have the conversations that matter, with the right people at the right time.

Kirsty Marrins
Digital communications specialist
06 Feb 2018
How a social media campaign influenced a sector

Jo Foster, diversity & inclusion manager at the IET, shares how they planned and delivered their successful #9percentisnotenough campaign.

Kirsty Marrins
Digital communications specialist
30 Jan 2018
How Facebook’s news feed changes will affect your charity

Mark Zuckerberg recently announced that Facebook is changing the algorithm for its news feed to ‘bring people closer together’. Naturally, charities and social enterprises saw this as a negative announcement but we don’t think it is (and we’ll tell you why).

Kirsty Marrins
Digital communications specialist
15 Jan 2018
Social media content planning for 2018

If you’ve never created a social media content plan or strategy, then now is the right time of the year to get organised and create a plan for your social media posts! Social media can play a key role in building awareness of your organisation, improve engagement with your supporters and build relationships with new donors. Having a plan in place will certainly make your efforts more efficient and effective.

Tereza Litsa
Digital Engagement Manager
09 Jan 2018
Five steps to create a social media content plan

It’s really important to be strategic about your social media, otherwise, you may find yourself spending time and resource on managing it but not knowing if it’s actually working. As we explained in our post on social media content planning, there are lots of benefits to creating a content plan. But how do you get started with your social media content plan?

Tereza Litsa
Digital Engagement Manager
04 Jan 2018
How storytelling can result in direct debits for your charity

Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?

Kirsty Marrins
Digital communications specialist
23 Nov 2017
Does my charity need a social media strategy?

I know what you’re thinking: ‘My charity is pretty small and I’m the only one responsible for social media. Do I REALLY need a strategy?’

Kirsty Marrins
Digital communications specialist
15 Nov 2017
How To Get Buy-in To Invest In Social Media

You understand the importance of having a social media presence for your charity. How it can help raise awareness and support for your cause and even funds. More importantly, you understand how it can bring you closer to your supporters as well as help you find new ones.

Kirsty Marrins
Digital communications specialist
25 Sep 2017
How To Set Up A Social Media Campaign In Six Steps

You have a social media strategy in place, and you’re doing some social listening – but now it’s time to use social to meet your real-world goals. Whether it’s getting volunteers to your event, getting that petition signed or meeting your fundraising targets, your campaigns need to be set up properly in order for success.

Erin Niimi Longhurst
05 Sep 2017
How To Create A Social Content Calendar

Some of the best social media success stories for charities weren’t planned – things like the unprecedented number of donations for the #NoMakeUpSelfie or the timely response to #TheDress by the Salvation Army in South Africa were all due to excellent social listening and speedy content creation.

Erin Niimi Longhurst
30 Aug 2017
How To Build A Social Strategy

With the power of social media, you can now capture the attention of potential donors and supporters more than ever before – and gain insight into what they want from your organisation. But you need a clear strategy.

Erin Niimi Longhurst
30 Aug 2017

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