Tag: social media plan

A little birdie told us (ok, our built-in awareness days calendar) that it was World Emoji Day on Tuesday.

Let’s face it, no one wants to be embroiled in a crisis and have to deal with it via social media. Particularly when it hits the headlines, as in the case of Oxfam, and doesn’t appear to be abating anytime soon.

It’s really important to be strategic about your social media, otherwise, you may find yourself spending time and resource on managing it but not knowing if it’s actually working. As we explained in our post on social media content planning, there are lots of benefits to creating a content plan. But how do you get started with your social media content plan?