We’re ready to celebrate the fourth year of #ReclaimSocial on February 5 and it feels more needed than ever to focus on the positive and inspiring side of social media.
On Wednesday 6 February, thousands of messages were shared across social networks to spread positivity and reclaim social for good.
Last year we launched #ReclaimSocial on 6 February, whose aim was to counteract all the negativity that takes place on social media – particularly on Twitter. We asked charities, sector organisations and influencers to get involved and tweet about something positive using #ReclaimSocial. The response was overwhelming, with over 10 million people reached in just five hours. We even had billboards across London!
Here at Lightful it’s been both a busy and rewarding year. We’ve run lots of user-testing sessions to improve the platform, launched #ReclaimSocial, spoken at conferences and events, built websites for clients, launched three training programmes (more on that in 2019) and we were even up for an award!
Love is love is love. And who knows this better than the sector which is built on love – love of human rights, animals, the environment, finding cures, funding research, saving lives, helping people etc – and is run with love, by passionate people? This post is all about how the sector got involved in Pride 2018.
To mark World Social Media Day on Saturday, we asked a few people in the sector what their standout moment or moments on social media have been. Some have chosen personal moments whilst others have chosen moments not related to them. One thing is for sure, social media has certainly proved to be a force for good.
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