Tag: digital marketing

In today’s competitive digital landscape, effective communications are crucial for nonprofits striving to make a meaningful impact. Understanding and reaching the right audience can often be a daunting task, but our new tool aims to simplify this process. We are thrilled to introduce our latest AI-powered innovation, designed to help nonprofits create marketing personas.

Do you know how some adverts totally resonate with you and some don’t? The reason why the ones that resonate are so effective is because they have been specifically targeted at you – and others just like you. Whether you like it or not, you fit a brand’s persona and they’re creating content to try to encourage you to buy their product. Can charities do the same? Absolutely.