Tag: brand
How to nail your tone of voice on social media
If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice that’s consistent and instantly recognisable.
Kirsty Marrins
Digital communications specialist
04 Jun 2019
Keeping Your Charity’s Brand Safe on Social
At Lightful, we are passionate about the role that technology and social media can play in building stronger, more personal relationships – it’s what drives us as a company. Social media helps us have deeper and more intimate conversations with our supporters than ever before. But of course there are always risks to your brand.
Erin Niimi Longhurst
31 Aug 2017
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