If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are all well and good but if every charity has the same tone of voice, how can you stand out in a sea of noise? One way is to have a distinctive tone of voice that’s consistent and instantly recognisable.
The decorations have come down, the last of the turkey has been consumed and it’s time to unwrap those 2018 diaries. Here at Lightful, we’ve been thinking about what the new year holds for charities and social enterprises, and what trends we’ll see coming to the fore in 2018.
At Lightful, we are passionate about the role that technology and social media can play in building stronger, more personal relationships – it’s what drives us as a company. Social media helps us have deeper and more intimate conversations with our supporters than ever before. But of course there are always risks to your brand.
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