Reclaim Social Podcast E08 – Asha Curran (Giving Tuesday)

Tereza Litsa
Digital Engagement Manager
19 Nov 2019

The eighth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Asha Curran, CEO of Giving Tuesday, to find out more about her inspiring work, how the idea of #GivingTuesday started back in 2012 and how it ended up into a global movement of generosity in more than 60 countries.

#GivingTuesday started in 2012 with just a group of friends and partners and very limited resources as an idea to promote generosity among communities. Asha Curran and Henry Timms were the co-founders of an idea that turned into practice in less than 3 months. The goal was to push it out to the world and see how it goes. Moving to 2019, #GivingTuesday is a massive movement of generosity with a formal presence in more than 60 countries. It is a day for nonprofits to raise awareness and funds for the cause and for individuals to be part of a great manifestation of generosity both online and offline.

We’re big advocates of #GivingTuesday at Lightful, and it has even inspired us when we started with the #ReclaimSocial campaign, so it was great talking to Asha (despite her busy schedule!) to find out more about an empowering movement that proves how online and offline communities can come together.

Enjoy the episode!

Listen to the eighth episode

Find the Reclaim Social Podcast on:





Sign up to get notified when the new episode comes out

Asha Curran on the rise of a movement of generosity

We’ve talked about many things with Asha, including:

  • How #GivingTuesday started back in 2012 with limited time and resources

  • The biggest lessons they’ve learned from the growth of #GivingTuesday

  • Her eclectic career path that is not linear at all!

  • The importance of making a movement a collective effort

  • The decision to remove the branding based on how people communicate and give

  • The organic and meaningful growth of #GivingTuesday through the years and how their strategy changed through the years

  • The role of social media and the future of #GivingTuesday

  • What makes #GivingTuesday powerful as an activation tool for people to do great things in their communities

  • How collectivity and collaboration have shaped the idea of #GivingTuesday

  • What nonprofits can learn from the growth of #GivingTuesday

  • Why nonprofits need to switch from scarcity to abundance mindset

  • How #GivingTuesday can shift our perspectives about leadership, fundraising and even talent retention in the nonprofit sector

  • The rise of movements within movements, such as #GivingTuesdayKids

  • How we can all reclaim social for good

  • Why we need more movements like #GivingTuesday and #ReclaimSocial

  • The growing desire for an optimistic use of social media

  • Her favourite book of all time

  • Who she’d like to have coffee with (spoiler: it’s a fictional character!)

Getting ready for #GivingTuesday

You can find out more about #GivingTuesday and how you can join by visiting their website.

You can also access a useful toolkit full of resources and documents that can improve your #GivingTuesday campaign.

We’ve also recently run a webinar with @GivingTuesdayUK on how to plan your own #GivingTuesday campaign. You can watch it here.


If you enjoyed this episode, make sure you subscribe to check out the next ones with more exciting guests




Latest articles

Building Resilience: helping nonprofits to create more equitable communities and a healthier planet

Today, Lightful is releasing our Building Resilience Impact Report. As the world around us continues to change at a rapid pace, we have been working to better meet the needs of nonprofits, so that we can all meet the needs of the current moment. I’m so grateful to my colleagues and all our stakeholders who have contributed towards making publishing this important report a reality.

Vinay Nair
29 May 2024
Powering feminist climate justice with Global Fund for Women

“Women and girls in Africa and the Caribbean are leading climate justice movements, but there aren’t many funders who will give money to young, emerging organisations and movements like these—who might not be formally registered or have long track records of doing this work. That’s why I’m focused on shifting money, power, and other non-financial resources to feminist climate activists so they can build their agency, control their narratives, and scale up their actions. It means meeting groups where they are while providing the resources for them to get to where they need to be to have the greatest impact.” Ayesha Constable, Technical Director for Climate Justice at Global Fund for Women

Nikhila Dega
Partnerships Manager
16 May 2024

Related posts

Reclaim Social Podcast S02E04 – Countering digital hate and misinformation with Imran Ahmed (CCDH)

The fourth episode for S02 of the Reclaim Social Podcast is now live! 🎉

Tereza Litsa
Digital Engagement Manager
06 Oct 2020
Reclaim Social Podcast S02E03 – Tech, activism, and self-care during COVID-19 with Seyi Akiwowo

The third episode for S02 of the Reclaim Social Podcast is now live! 🎉

Tereza Litsa
Digital Engagement Manager
02 Sep 2020

See who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.