Reclaim Social Podcast E06 – Shadille Estepan (Born This Way Foundation)

Tereza Litsa
Digital Engagement Manager
19 Sep 2019

The sixth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Shadille Estepan, Communications and Outreach Manager at Born This Way Foundation to find out more about her work and all the different ways she can inspire us.

Born This Way Foundation was founded in 2012 by Lady Gaga and Cynthia Germanotta with the goal of creating a kinder and braver world. They are supporting young people through programs and resources that drive change in their communities.

Their use of social media in promoting a kinder world inspired us to find out more about them.

Listen to the sixth episode

Find the Reclaim Social Podcast on:





Sign up to get notified when the new episode comes out

Using social media to inspire kindness

We’ve talked about many things with Shadille, including:

  • How she joined Born This Way Foundation

  • The story of how Lady Gaga offered her this role

  • Two key programs we need to know about Born This Way Foundation

  • The idea behind the campaign #BeKind21

  • Successful examples from the #BeKind21 campaign and how we can all support it

  • The power of kindness and the importance of embracing it all year long

  • How Born This Way Foundation uses social media to empower their communities

  • Her tip on how kindness can actually help your video making skills

  • The story behind Channel Kindness and its impact on young people

  • Why she believes that we are already Reclaiming Social Media for good

  • Her favourite Lady Gaga song (except for ‘Born this way’)

  • A superpower she’d like to have for 24h (pretty cool!)

  • How she found the interview and being on the other side of the microphone for a change

Supporting Born This Way Foundation

Can we make kindness a habit? The #BeKind21 campaign and you can still be part of it. If you want to find out more about #BeKind21 you can click here.


“The concept of kindness is not new, but this campaign helps to uplift the voices and the stories of the amazing acts of kindness happening all over the world” – Shadille Estepan

If you want to find out more about Born This Way Foundation, their work you can visit their website.

And you can follow them on social media:

Facebook / Twitter / Instagram


If you enjoyed this episode, make sure you subscribe to check out the next ones with more exciting guests




Latest articles

How small nonprofits and large Trusts feel (differently) about AI

Earlier this month, we had the pleasure of running a webinar in partnership with Alliance magazine, shedding light on the (hot) topic of Philanthropy and AI. I was joined on the panel by Karen Gill, Vice President of Operations, Patrick J. McGovern Foundation and Catherine Miller, Director, European & AI Society Fund.

Jonathan Waddingham
Managing Director, Lightful Learning
01 Jun 2023
What the breakneck speed of AI means for Philanthropy

A few years ago, the Tour de France had a time trial stage in London. I wasn’t a massive cycling fan, but this was a rare opportunity to watch the world’s most famous cycling race in the flesh, and so I joined the thousands of other people lining the pavements to watch. After waiting an age, and before we saw it, we heard the surprisingly deafening rumble of the peloton. And then, in seconds, it was gone.

Jonathan Waddingham
Managing Director, Lightful Learning
11 May 2023

Related posts

Reclaim Social Podcast S02E04 – Countering digital hate and misinformation with Imran Ahmed (CCDH)

The fourth episode for S02 of the Reclaim Social Podcast is now live! 🎉

Tereza Litsa
Digital Engagement Manager
06 Oct 2020
Reclaim Social Podcast S02E03 – Tech, activism, and self-care during COVID-19 with Seyi Akiwowo

The third episode for S02 of the Reclaim Social Podcast is now live! 🎉

Tereza Litsa
Digital Engagement Manager
02 Sep 2020

See who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.