Listen to the Reclaim Social podcast – Episode 1
We are happy to announce that we’ve just launched our brand new Reclaim Social podcast.
The #ReclaimSocial campaign started last year in an attempt to counteract the negativity that exists on social media. Since then, the campaign has reached 40 million people and all the messages had been extremely encouraging.
That’s when we realised that we should explore new creative paths to spread this message.
Introducing the Reclaim Social Podcast
The Reclaim Social podcast is an opportunity to hear from the people who joined the campaign on how we can make social media more inspiring. Everyone has a powerful story to share with all of us and it’s time to amplify their voices.
Despite all the negative stories we hear every day, we still believe that social media can be more positive. Not with a forced positivity but with stories of the impact that prove that social media can and should be used for good.
Find the Reclaim Social Podcast on:
Listen to the first episode
In our first episode, we are talking to Mike Keating, Digital Communications Manager at the Samaritans and Molly Clarke from the digital team of CharityComms.
Mike and the Samaritans have run many successful digital campaigns knowing the importance of finding a balance between uplifting and motivational content when trying to reach people who are going through hard times.
Molly and CharityComms are all about inspiring people working in charity comms and they certainly understand the power of social media.
We’ve had a great conversation with both of them and it was interesting to hear their different perspectives on the state of social media, how charities can highlight their work and how we can all be more mindful with our use of social platforms.
Spread the word and subscribe to listen to the next episodes! ????
Subscribe to the Reclaim Social Podcast on:
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
The fourth episode for S02 of the Reclaim Social Podcast is now live! 🎉
The third episode for S02 of the Reclaim Social Podcast is now live! 🎉
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