Category: Building trust
At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
Is being the charity arm of an EFL professional football team a help or a hindrance to building trust? We spoke to Bolton Wanderers in the Community to find out.
How can nonprofits use online campaigns to build trust?
The Zagoriy Foundation aims to build a culture of giving in Ukraine, building trust is vital for them, but also incredibly challenging. We spoke to them to find out how they do it.
See other ways Lightful can help
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