Category: Building trust

Proceeding responsibly - Lightful’s approach to generative Artificial Intelligence (AI)

At Lightful, our commitment to supporting nonprofits in their mission to do the greatest good drives our exploration of the latest technological advancements.

Vinay Nair
24 Jul 2023
How to build trust online as a place-based foundation

The Harris and Eliza Kempner Fund is a private, place-based family foundation based in Galveston, Texas. Their mission is to invest in the long-term success, sustainability, and well-being of Galveston and its residents. They do this by funding local organisations that are integral to the community, addressing historic disparities, increasing access to opportunities, and contributing to the cultural fabric of Galveston.

Tereza Litsa
Digital Engagement Manager
11 May 2023
How to build trust online as a B Corp

At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.

Anna Wiseman
03 Mar 2023
How to build trust online with your local community

Is being the charity arm of an EFL professional football team a help or a hindrance to building trust? We spoke to Bolton Wanderers in the Community to find out.

Anna Wiseman
02 Mar 2023
How to build trust online through a campaign

How can nonprofits use online campaigns to build trust?

Tereza Litsa
Digital Engagement Manager
01 Feb 2023
How to build trust in a Crisis

The Zagoriy Foundation aims to build a culture of giving in Ukraine, building trust is vital for them, but also incredibly challenging. We spoke to them to find out how they do it.

Anna Wiseman
31 Jan 2023

See who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.