Introducing Lightful's AI-powered Persona Creator

Jamie Elliott
Head of Technical Operations
08 Jul 2024

In today’s competitive digital landscape, effective communications are crucial for nonprofits striving to make a meaningful impact. Understanding and reaching the right audience can often be a daunting task, but our new tool aims to simplify this process. We are thrilled to introduce our latest AI-powered innovation, designed to help nonprofits create marketing personas.

What are personas?

Personas are fictional characters that represent segments of your target audience, providing a granular and detailed representation of the individuals within these groups. For instance, consider an animal shelter's target audience: families with young children who enjoy spending time with animals. A persona for this group might be a 32-year-old man named John, who has one child, lives in the suburbs with his wife and child, and is interested in adopting a puppy. You can add even more detail, such as hobbies, likes, dislikes, and motivations, which helps tailor your messaging to resonate with this specific type of person.

Why are personas essential for nonprofits?

Personas are crucial for a nonprofit's digital strategy. They guide the direction of digital content, ensuring that each social media post, email, blog, or campaign targets a specific audience with a clear, measurable goal in mind.

Through our BRIDGE programme (Building Resilience in Digital Growth and Engagement), we explore digital storytelling and campaigns, both of which require a detailed understanding of who it is you are talking to online, and how you should communicate with them. Participants are encouraged to develop their own audience personas to steer their digital communications. Traditionally, this process has been carried out offline using worksheets or through collaborative Zoom calls. While an essential process, we recognise that persona development can be time-consuming.

Introducing Lightful’s Persona Creator

To support our nonprofit community in creating personas more efficiently, we've developed the Persona Creator. This tool makes it easy and enjoyable to build detailed personas in just a few minutes - powered by Lumi, our suite of AI-enhanced tools.

How does it work?

  1. Imagine your persona: Think about your audience groups, their locations, and their reasons for engagement.
  2. Create your persona: Design a unique persona using our Persona Creation Wizard.
  3. Review with AI assistance: Once you've created your persona, you can fill out the details and send the information to OpenAI. Our crafted prompt helps the AI provide feedback, which is then displayed on the page. Each time you edit and refine your persona, you can get additional AI feedback to further enhance it.
  4. Put your persona to work: Once finalised, use your persona to inform and refine your digital strategies.

How will this tool help?

By having a dynamic persona that you can edit and build upon, you'll gain a deeper understanding of why your target audience would or wouldn't engage with your content. This insight will make it easier to craft communications that truly resonate and drive action.

At Lightful, we are committed to empowering nonprofits with the tools - particularly those using the power of generative AI - they need to succeed in the digital age. Our Persona Creator is designed to simplify the process of persona development, enabling organisations to connect with their audience on a deeper level and achieve greater engagement online... leading to enhanced impact offline too.

Ready to enhance your digital strategy with tailored personas? Try our Persona Creator today and experience the difference it can make for your nonprofit's outreach and engagement efforts.

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