Tag: fundraising

BRIDGE takeaways – Fundraising During a Crisis

Earlier this month we’ve hosted the first masterclass for our new BRIDGE cohort. Participating charities all over the world joined us to talk about digital fundraising in crisis and how to launch a successful campaign during COVID-19.

Tereza Litsa
Marketing Manager
25 Jun 2020
Examples of coronavirus emergency appeals and what we can learn from them

It’s hard for everyone to navigate the current situation. It’s even harder for fundraisers who are launching their coronavirus emergency appeals to help their organisations. There are currently many questions to answer and we are part of a situation that there’s no benchmarking to compare your results.

Tereza Litsa
Marketing Manager
20 Apr 2020
How to plan your December fundraising appeal using Lightful’s Story Builder

Did you know that 17% of annual giving takes place in December? It’s the perfect opportunity to tap into the generosity of your supporters by launching an end of the year fundraising campaign. Whether it’s for Giving Tuesday on 3rd December, a Christmas or Winter Appeal, we’ve got you covered with our new Story Builder template! And it’s got a snazzy new design too. We hope you love it!

Tereza Litsa
Marketing Manager
31 Oct 2019
How the digital donor landscape is changing

The donor landscape is changing – perhaps for good. As millennials start to turn 40 years old, charities have to diversify their income and become social causes in order to capture essential funds and much-needed attention.

Tereza Litsa
Marketing Manager
08 Jul 2019
Three amazing TED Talks for charities

Did you know that TED started as a one-off conference in 1984 where technology, entertainment and design converged? Hence the name today. They’re also a nonprofit whose mission it is to ‘spread ideas’.

Kirsty Marrins
Digital communications specialist
15 Oct 2018
Four key takeaways from the Institute of Fundraising’s Supporter Journey conference

Recently I attended the Institute of Fundraising’s Supporter Journey conference where I learned all about how different organisations work on their supporter journeys to deliver the best experience for their audience.

Tereza Litsa
Marketing Manager
24 Sep 2018
How Social Media Can Help Fundraising Relationships

This is a guest post by Nikki Bell, Fundraising Relationship Manager at British Heart Foundation. During my time at the British Heart Foundation (BHF), I’ve utilised social media as a relationship finding and building tool because – as the only fundraiser looking after a large corner of the UK – I need to be smart with how I work! It’s helped me find the doers in my community who are keen to support us, to communicate easily with volunteers (on a platform they’re already engaging with), and most importantly, it’s added an extra layer of supporter appreciation.

Kirsty Marrins
Digital communications specialist
13 Sep 2018
Celebrating Small Charity Week

This week is all about celebrating small charities and the amazing work that they do. Small charities make up 97% of the third sector in the UK, yet they often struggle to have their voices heard and raise funds to keep their doors open. In this post, we want to highlight some of the resources out there to help small charities thrive.

Kirsty Marrins
Digital communications specialist
19 Jun 2018
Four ways social media can be part of fundraising

Social media can and should have a place in every fundraiser’s toolkit. Fundraising is about getting people to support your cause through storytelling and to feel empathy, hope or even anger so that they are inspired to take action. Social media is a communications channel that will help you to build relationships with both current and prospective donors.

Tereza Litsa
Marketing Manager
19 Jan 2018
Beth Kanter shares her nonprofit fundraising trends

We were delighted to host our first Facebook Live with Beth Kanter, master trainer, author and nonprofit innovator, at Facebook’s new HQ in London.

Tereza Litsa
Marketing Manager
08 Dec 2017
How storytelling can result in direct debits for your charity

Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?

Kirsty Marrins
Digital communications specialist
23 Nov 2017
Lightful Reading List For Charities

We’ve collated a list of reports, news and latest trends for the sector, which make for essential reading for charities and social enterprises.

Lightful
02 Sep 2017
How to use social media for major gifts fundraising: Solicitation and acknowledgement (part 2)

In the second post of this two-part series, we look at ways in which social media can play a role in soliciting major gifts fundraising, and the stewardship and acknowledgement piece that every good fundraiser knows is crucial to building long-term, meaningful relationships. Missed Part 1? Start here.

Erin Niimi Longhurst
31 Aug 2017
How to use social media for major gifts fundraising: Identification and cultivation (part 1)

Individual giving and campaign teams in non-profits and social enterprises have become more and more adept at using social media, but often overlook, or don’t systematise, the role that it can play for major gifts fundraising.

Erin Niimi Longhurst
31 Aug 2017
The Viral Effect

The No Makeup Selfie, the Ice Bucket Challenge, the BBC Interview Kid – these events have become part of the public consciousness due to the viral effect, having been shared frequently by thousands over a short period of time. And charities, of course, are keen to create their own viral content.

Erin Niimi Longhurst
30 Aug 2017

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