Tag: content

How charities got involved in #GivingTuesday 2018

Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.

Kirsty Marrins
Digital communications specialist
28 Nov 2018
Six essential qualities of a social media manager

Although World Social Media Day was at the end of June, it got us thinking about what it takes to be a social media manager. What skills and qualities do you need to be great at your job?

Kirsty Marrins
Digital communications specialist
02 Aug 2018
How charities marked World Emoji Day 2018

A little birdie told us (ok, our built-in awareness days calendar) that it was World Emoji Day on Tuesday.

Kirsty Marrins
Digital communications specialist
19 Jul 2018
Four ways social media can be part of fundraising

Social media can and should have a place in every fundraiser’s toolkit. Fundraising is about getting people to support your cause through storytelling and to feel empathy, hope or even anger so that they are inspired to take action. Social media is a communications channel that will help you to build relationships with both current and prospective donors.

Tereza Litsa
Marketing Manager
19 Jan 2018
Three charities winning at Facebook

Facebook is the world’s largest social network with over 2 billion monthly active users. With so many people on Facebook, it’s a great way to reach more people, share what your cause is about and even raise money. However, you’re competing with posts from friends and family so how can you ensure your posts not only stand out on your supporters’ newsfeeds but get engagement too? Here are three charities we feel have mastered this.

Kirsty Marrins
Digital communications specialist
19 Dec 2017
Does your charity really need a blog?

Does your charity really need a blog?

Kirsty Marrins
Digital communications specialist
07 Sep 2017
How To Create A Social Content Calendar

Some of the best social media success stories for charities weren’t planned – things like the unprecedented number of donations for the #NoMakeUpSelfie or the timely response to #TheDress by the Salvation Army in South Africa were all due to excellent social listening and speedy content creation.

Erin Niimi Longhurst
30 Aug 2017
Three Charities Winning At Twitter

Twitter is a great way to reach more people, share what your cause is all about and even raise money (yes, really!). With only 140 characters to get your message across, tweeting is a skill. In fact, it’s really an art. Here are three charities we feel have mastered this art form.

Kirsty Marrins
Digital communications specialist
30 Aug 2017
The Power Of Storytelling – Create Content That Moves People

Whether it’s a captivating book, a TV show you can’t stop watching or the tale of a friend’s adventure, a good story makes your feel something. That’s the magic of storytelling, it allows you to tap into people’s emotions. Since we can remember, stories have been moving us, they can make us laugh and cry, feel happy and sad, inspire us and discourage us (and sometimes all of the above). They are the most powerful tool we have to capture people’s hearts, minds and imaginations.

Tereza Litsa
Marketing Manager
30 Aug 2017
Create strong and emotive content for your charity

Last year it may have seemed like all our simmering divisions were no longer content merely to be topics for heated debate, but were compelled to bubble up and erupt on the surface. The US elections, Brexit and ongoing conflict in the Middle East illustrated some of our most entrenched divisions.

Jeremy Wickremer
01 Aug 2017

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