Supporting the wellbeing of charity communications professionals
Today CharityComms has launched a very important guide. Written by Kirsty Marrins, with input from charities and experts, A guide to wellbeing for Comms professionals comes at a vital time for individuals and organisations in the sector. We are delighted to be supporting it.
Social media offers an amazing opportunity to get to know our supporters and to have meaningful conversations with them. But we also know that there is a lot of negativity on social media, and it’s important that we know how to deal with it, and to address it head-on.
We started a campaign to #ReclaimSocial in 2018 as a way to counteract that negativity and to spread more positivity. So far the campaign has reached 40 million people and every month on our ReclaimSocial podcast, we speak to inspiring people who are making social media more positive, one post at a time.
Collectively, we can – and must – do more to focus on that positivity and wellbeing in a rapidly-evolving digital age.
Kirsty and the team have created eight sections in the Guide, which includes:
- An introduction as to why it’s important to look after your wellbeing and that of your colleagues and peers
- Case studies from GOSH and Sarcoma UK
- Tips from a counsellor on how to spot signs and symptoms of mental health issues and then seven tips to improve your wellbeing
- Tips on how to build personal resilience from a certified coach
- How to build a framework to manage difficult situations by Alzheimer’s Society
- Tips from Time to Change on how to support a colleague and how to start that initial conversation around mental health
- Lots of additional resources for both personal and professional use
We hope that you’ll find the case studies, as well as the tips, tools and techniques throughout the guide, is of use to you. We also hope this will also trigger further initiatives to support those working in charity communications to look after their wellbeing so that we can all get the most out of the positive elements social media offers.
You can find the guide here.
We are thrilled to be part of the Escape 100 list for the second year in a row with the top purpose-led companies to ‘escape to’ in 2022! 🎉
One of the primary goals of Lightful's BRIDGE programme is to help small and grassroots nonprofits raise more funds through digital channels. Thanks to the tools and support we provide, participants' confidence in their digital skills grows dramatically. We also help them practice their new-found skills by running campaigns around key milestones, like Giving Tuesday, which provide real-world opportunities to test, learn and improve further.
Nonprofits had to adjust during COVID-19 in the way they deliver services, communicate with their stakeholders and their own teams.
See other ways Lightful can help
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