Tag: social media campaign
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How to set SMART goals for social media
We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.
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Kirsty Marrins
Digital communications specialist
21 Feb 2018
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Three charity campaigns that #ReclaimSocial for good
Social media has become quite negative. But it wasn’t always like this. We want to #ReclaimSocial for good and focus on the positive side of social media.
![](https://cdn.sanity.io/images/7qrh7rnp/production/ba143fd41ea511974cd64e84b64e4c000fe279bf-96x96.png?w=40&h=40&auto=format&dpr=2)
Tereza Litsa
Digital Engagement Manager
30 Jan 2018
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Pumulo Banda
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