Category: Vaccine Trust
To build trust in the vaccine for the entire population, we need to be both community-first and digital-first
Despite the promising news of vaccines rolling out to combat COVID-19, mistrust and discord challenge their adoption. Concerns have been raised about the take-up of the Covid vaccine among Black, Asian and Minority Ethnic (BAME) communities that have been disproportionately impacted by the pandemic.
Tereza Litsa
Digital Engagement Manager
10 Feb 2021
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Jonathan Waddingham
Chief Product Officer