Vaccine Trust Building BRIDGE Programme

Despite the immense promise of COVID-19 vaccines, mistrust and discord challenge their successful rollout and adoption. Trust in vaccines is particularly low in at-risk communities that have been disproportionately impacted by the pandemic. Low levels of trust - and the resulting low adoption rates - create life-threatening risks and hinder the path towards population-wide immunity.

Scientific fact alone will not dispel the doubt that has become so deeply embedded in these communities. The challenge must be addressed directly, with tailored messages crafted for specific audiences.

BRIDGE, which stands for Building Resilience In Digital Growth and Engagement, helps charities to combine digital skills, support and training over six months to respond to emergencies. We have adapted this tried-and-tested programme to provide participants with greater knowledge and understanding on the use of digital to build trust in vaccines across political and demographic divides.

BRIDGE is a digital capacity-building programme designed to equip Community Champions and faith-based or community leaders to build and spread trust in vaccine programmes throughout their communities.

The programme runs for six months and is centred around the key strands of skills, tools and support. Using a range of methods, content, tools and technology, and benefiting from a variety of expert speakers and partners, we empower participants - both individually and collectively - to maximise the effectiveness of the programme and their public health campaigns.