Gower Street

Gower Street identified a crucial need among its grantees: many had powerful missions but lacked the digital tools and confidence to amplify their work online, engage supporters, or measure their impact effectively. This gap posed a barrier to their long-term sustainability and scaling efforts, particularly as digital communication plays a critical role in climate advocacy.

Gower Street helped bridge this gap by funding five grassroots organisations through our Climate BRIDGE programme in 2023. Building on that commitment, they are now supporting nine more organisations in the 2025 programme.

The 2023 Climate BRIDGE cohort, supported by Gower Street, saw strong engagement and clear evidence of growth in digital confidence and capability:

• 92% of participants reported BRIDGE helped them communicate and advocate more effectively for climate and environmental issues

• 94% of survey respondents felt the programme enhanced their ability to create more compelling digital campaigns, signalling long-term resilience

• 73% of organisations created or updated their digital strategy

• 95% of organisations started planning digital content in advance plus, 63% updated their website as a result of BRIDGE

Early results from this year’s Climate BRIDGE programme, currently supported by Gower Street, are already showing promising signs of progress. Although we’re only halfway through the programme, participants are actively engaging and reporting meaningful improvements in digital confidence and strategic clarity. Highlights so far include:

• 76% increase in participant confidence planning and running digital campaigns

• 61% increase in participant confidence fundraising through online channels

• Digital strategy adoption rose from 67% to 89% by the programme’s midpoint, showing strong progress in strategic planning

• Use of audience personas increased by 40%, indicating improved focus on understanding and reaching key audiences