Last year we predicted that more charities would be experimenting with chatbots, videos would be ‘thumb-stopping’, brands would become more purposeful, charities would become more transparent and content would become more visual. All of these digital trends have definitely happened – although perhaps not as much as we thought (AI, chatbots and Alexa skills are still not commonplace). So what does 2019 hold?
The age of automation has arrived. It is an array of technology that includes: robots, chatbots, artificial intelligence, machine learning, conversational interfaces, smart devices, drones, self-driving cars and others which are increasingly becoming the interface between organisations and humans. These technologies have been in development for decades but are increasingly becoming part of our daily lives and will continue to have a significant impact on our work and lives.
The decorations have come down, the last of the turkey has been consumed and it’s time to unwrap those 2018 diaries. Here at Lightful, we’ve been thinking about what the new year holds for charities and social enterprises, and what trends we’ll see coming to the fore in 2018.
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