How and why to create personas for your charity
Do you know how some adverts totally resonate with you and some don’t? The reason why the ones that resonate are so effective is because they have been specifically targeted at you – and others just like you. Whether you like it or not, you fit a brand’s persona and they’re creating content to try to encourage you to buy their product. Can charities do the same? Absolutely.
Digital communications specialist
22 Mar 2018
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