If you were to purely take national newspaper headlines or the evening news as your guide to what’s going on, you might conclude that the world is a very scary place. Equally you may conclude that newspapers and TV channels tend to favour headlines that are shocking or dramatic. Terrorist attacks, political scandals, impending economic disasters. So where does that leave the issues that many of us work on at charities and social enterprises; those issues that sit in the category important, but seldom urgent? How can you engage journalists in your work?
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