Tag: Charity Digital Code of Practice
There are so many things you can do on digital, even if you are a small organisation with a limited budget. This morning I was working with a small, volunteer-led charity (the PTA at my kids’ school), and they were wondering what to do about the range of social networks that are out there, how to make more of their website, how to do more with data, how to use digital to fundraise and how to structure their content around what parents want. If a small, brilliant charity like theirs doing great work to raise much-needed funds isn’t sure where to start, then there must be thousands of others in the same situation.
When Carlos, Johnny and I founded Lightful, it was to give charities and social enterprises access to the best technology, at an affordable price, so that they can create bigger impact for those they help. We were frustrated that the sector, as a whole, wasn’t making the most of the opportunities that technology offers so we looked for a solution that would help them save time, raise more awareness of their cause and make it easier to raise funds too.
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