

This week we’ve hosted a free webinar with a wonderful panel on community outreach for #GivingTuesday.
Beth Kanter (nonprofit expert and master trainer), Lorraine Lewis (co-founder and CEO of The Lewis Foundation), Kathleen Murphy Toms (digital strategy director for GivingTuesday) and Tereza Litsa (social media manager at Lightful) shared their tips on how to make the most of outreach and your network, how to build an online community, and how to approach influencers for your #GivingTuesday campaign.
Beth talked about the importance of knowing your network to make the most out of everyone.
Lorraine shared her tips on how to build an online community and reach influencers.
Tereza shared her ideas on how to build your own resources and toolkit as part of your campaign.
Kathleen talked about GivingTuesday, the state of giving in 2020 and all the different ways you can join GivingTuesday this year.
Watch the recording
Many of you signed up to this webinar so in case you missed it or want a recap, we’ve got you covered.
Here is the recording but also the slides for the session.
Check out the slides
Tapping into your community for #GivingTuesday from Tereza Litsa
Additional resources
You can find more resources for your GivingTuesday campaign on their website.
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At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.

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The latest technical innovation that has got the internet abuzz is ChatGPT, so I wanted to write about what it means for nonprofits. Given that it is a chatbot that can answer pretty much any question, I decided to ask ChatGPT to help me write this blog post to demonstrate how it works. As well as being pleasingly meta, this also shows how it works and its limitations through a sort of human-to-AI interview with my thoughts in parentheses…


How can nonprofits use online campaigns to build trust?

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