Storytelling made easy with Story Builder

Kirsty Marrins
Digital communications specialist
23 Nov 2018

There’s an ancient proverb that says,

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

As a charity, you need to do a combination of all three of these: you need to explain the need (substantiated with facts), you need to be transparent (truthful) and you need to bring your cause to life through stories. That way you’ll win both hearts and minds.

Your charity has so many stories to tell

No doubt your charity was started by passionate people with a personal connection to your cause. What’s their story? How about those you support? No doubt there are countless stories just waiting to be told. What about your volunteers? What’s their story? Why do they support you? Look for a story and you’ll find it.

Storytelling should be embedded in your organisation

When it comes to social media, sometimes the storytelling element of your campaign can be overlooked or, at best, it’s an afterthought. This means that you’re not taking your supporters on a journey and you’re likely to be unsuccessful at getting them to take up your call to action.

Using Lightful’s Story Builder

Story Builder is part of Lightful’s social media platform and it is designed to help you plan your campaigns around a story – to make them more effective and to help them reach more people.

There are different templates based on the type of story you want to tell and they are frequently updated throughout the year to provide you with the best resources to save time while telling more effective stories.

Social media can help you build long-term relationships with your supporters and engaging stories can be the key to success. You can even find the posts that work better based on the channel or the type of post.

More importantly, it will inspire people to take action – whether that’s signing a petition, watching a video or donating to your Christmas appeal. And best of all? There’s a supporter journey built-in.

You can also quickly review the success of your campaigns through Analytics to understand their performance compared to the rest of your posts. No more confusion on the types of posts that work better and the campaigns that were more successful.

Did you know: 56% of people who support charities and nonprofits on social confirm that compelling storytelling is what motivates them to take action on behalf of the organisations.

Every template is guiding you through a series of posts that could make a good story, from the structure of the story to the examples of posts that could work well. There are also suggested days and times to make your planning easier.

All you need is to update the details that would make a successful and relevant story for your organisation, and you’re ready!

Latest articles

What International Women’s Day means to Lightful

The Lightful team shares their reflections and hopes this International Women’s Day (IWD).

Anna Wiseman
07 Mar 2023
How to build trust online as a B Corp

At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.

Anna Wiseman
03 Mar 2023

Related posts

Set your SMART goals using Lightful

It’s important to be strategic during turbulent times. Having clear goals in mind can help you avoid wasting time on tasks that don’t add value to your end goal. We are excited to announce a brand new feature to help your charity succeed. You can now set your SMART goals in our social media platform to measure your success over the next months.

Tereza Litsa
Digital Engagement Manager
07 Sep 2020
Tereza Litsa
Digital Engagement Manager
17 Aug 2020

See other ways Lightful can help

What we do
Who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.