Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?
For their Christmas campaign ‘Pass the presents’ in 2016, we worked closely with Street Child and ran an effective social media campaign using our digital fundraising funnel. The campaign was run in three stages: grow, engage, convert with ‘engage’ using our Story Builder tool.
Learn how the charity invested less than £200 on Facebook adverts, to a warm audience that they had grown and nurtured, to inspire 11 Direct Debit signups, leading to a projected ROI of 3,200%.
With Christmas fast approaching, it’s not too late to start your campaign on social media. To read the in-depth case study on how Street Child engaged and inspired their Facebook supporters to dig deep at Christmas, sign up to the Lightful Community. It’s free!
We’re happy to welcome Susan Caesar to #TeamLightful!
We’re more than 18 months in the pandemic and we’re still seeing misinformation spreading online. Black, Asian and Minority Ethnic (BAME) communities have been disproportionately impacted by COVID-19. Mistrust created by historical racism and health care inequalities has given space to the rise of misinformation and disinformation.
Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.
Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.
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