What you need to know about Twitter’s new automation rules
Twitter recently announced that they’re cracking down on automation and the use of multiple accounts to share the same message. They said in a statement, ‘Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam, and such behaviour may result in enforcement action.’
As part of these efforts to tackle spam, they are making changes to TweetDeck and the Twitter API, which will limit the ability of users to perform coordinated actions across multiple accounts. Only certain accounts are exempt from these rules – news and weather accounts, for example.
So what does this mean for you?
Essentially, Twitter will potentially block your account if you:
- Post the same message (or even a very similar message) more than once – even if it’s scheduled a week or a month later
- Post the same message across multiple accounts that you manage
If you’re on Lightful, we’ve got you covered
If you use Lightful to plan, schedule and post your content then you don’t need to worry about these changes as we’ve updated the platform to reflect them.
If you try to post the same content, you’ll get this red error message:
If you try to post the same message across more than one account, you’ll get the following yellow error message:
Essentially, if you’re using Lightful to manage your social media then you won’t be affected by these changes.
This is a good thing
We welcome these changes by Twitter because it means they really are taking spam and bots seriously. Hopefully, these changes will lead to better quality content and less fake accounts creating even more noise in an already noisy world.
To read the full statement, visit the Twitter Developer Blog.
The Lightful team shares their reflections and hopes this International Women’s Day (IWD).
At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
It’s important to be strategic during turbulent times. Having clear goals in mind can help you avoid wasting time on tasks that don’t add value to your end goal. We are excited to announce a brand new feature to help your charity succeed. You can now set your SMART goals in our social media platform to measure your success over the next months.
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