Social media round-up for charities – #2
Welcome to our second social media roundup! Here’s the latest social media news and what it means for your charity.
1. YouTube introduces live stream for desktop
YouTube has announced that it’s making live streaming easier for all of us. From now on, we’ll be able to broadcast directly from our desktops meaning that you won’t need broadcast software to go live anymore from your laptop. This will be really useful if you are in your office or at an event and you want to ensure that you’re not relying on your smartphone for a live session.
You can access it with the use of Google Chrome and, according to YouTube, all you need to do is to visit youtube.com/webcam and click on ‘Go Live’.
2. Twitter is discouraging identical posts on multiple accounts
Twitter has recently updated their T&Cs to say that they are not allowing people to post the same message to multiple accounts anymore.
This means that if you’re using several different Twitter accounts in your organisation, you won’t be able to post the exact same message on all of them. Even if the one message is scheduled to be posted at a future date and time, you will still need to adjust the messaging to make it unique.
This is an attempt to combat spam while promoting authenticity and creativity.
If you are using Lightful’s platform, you will see a warning message that will serve as a reminder when you’re about to post the same message to multiple Twitter accounts.
Going forward, you will need to be more creative and adjust your messaging to adhere to Twitter’s new guidelines.
3. Instagram lets you add clickable hashtags and mentions to your bio
Instagram is finally allowing us to make our bios more appealing and searchable. Your bio (or biography) is the section that your potential or new followers will probably notice first. It lets you provide information about your organisation, so you want to be as descriptive and engaging as possible.
Now you can add clickable #hashtags and @mentions to your bio to provide further details about your account.
Are you following @Lightful on Instagram?
For example, if your organisation is increasing awareness about mental health, you can add the hashtag #mentalhealth as part of your bio to increase the reach of your account. If you’re working in partnership with another organisation, you can mention their profile on your bio to increase both of the accounts’ reach.
Here is an example of the updated bio section from our own head of design, Bruno La Versa. We received a notification when he @mentioned Lightful on his bio.
Tip: If you want to add your bio in more than one line, you can simply write the text in your notes app and then copy and paste it on to Instagram to create the necessary spaces that make the text look better.
4. More local news will show up on Facebook
It has been a busy week for Facebook, but not all news has been negative.
Facebook has announced that they will prioritise local news from now on so that people can see more of the stories that matter to them.
Local news and stories are highly relevant to people and their communities so this is a positive change, particularly for smaller and local charities.
If you’re not focusing on national (and international) stories, you may see your content reaching more of your fans with this change. However, Facebook still wants the content to be informative and relevant to local communities and, of course, it needs to be engaging after their latest algorithm change.
What’s interesting is the fact that the focus on local communities is not necessarily referring to a particular city, but rather a local area or neighbourhood.
5. Delete all Facebook apps that access your data
The Cambridge Analytica story got #DeleteFacebook trending recently. If you want to feel more secure whilst using Facebook, you can browse all the apps that you have authorised to access your profile. There are probably more than you can imagine!
If you want to read more social media and digital updates, here are some useful posts we recommend:
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Share this with your colleagues and friends and tweet us any questions at @Lightful.
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
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