Social media round-up for charities – #9
Welcome to our ninth social media round-up. We’ve scoured the internet to find and curate the latest social media news – and what it means for your charity. Enjoy!
1. Twitter tests annotations in moments
Now this is exciting. Whilst we love moments to curate and create a story of an event or a campaign, it’s always been frustrating that you couldn’t add any context. Seems like we may get that feature soon!
Whilst this is good news, the bad news is that Twitter has taken away the ability to create Moments from your mobile. Instead, you have to create them from your desktop. Weird, we know.
2. Instagram launches story school
Instagram stories are a great way for you to test content, poll your followers, ask questions and show ‘behind the scenes’ snippets. Now, Instagram has launched story school to help you learn how to use this feature to find new followers and create engaging posts.
3. Pinterest passes 250 million users
The online pinboard site has surpassed 250 million users. Whilst that’s nothing compared to Facebook or Instagram, if you know how to use Pinterest for e-commerce or to drive people to your website, then this is great news! Not sure how to use it? Our blog post will help.
4. Facebook in video views row
Facebook has landed itself in hot water and is being sued over inflating its video views metrics by discounting shorter video views (3 seconds or less). This means that it inflated the average viewing times for each video and as a result, advertisers put more money into its video ads on Facebook, over other platforms. This happened back in 2015 and, according to court papers, Facebook didn’t act for over a year. They now have a dedicated metrics team and they also allow third parties to regularly review their measurements.
Here are some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
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