Social media round-up for charities – #8
Welcome to our eighth social media round-up – we’re almost in the double digits! We’ve scoured the internet to find and curate the latest social media news – and what it means for your charity. Enjoy!
1. Facebook pages can join groups
It’s what we’ve all been waiting for… finally you can join a Facebook group as a page! Although don’t get too excited because it’s currently being tested and isn’t available yet to all groups and it will also have to be enabled by group admins. But watch this space! So what does this mean for charities? It means that you can now join groups that are relevant to your cause, without having to join with your personal account (and therefore be identifiable).
2. Twitter reverses chronological order
Remember when Twitter changed their algorithm back in 2016 and started showing you the ‘best tweets first’? Everyone hated it! Well, finally they are letting you have more control of your newsfeed and you can now opt to go back to viewing tweets in reverse chronological order. Yay!
3. Learn how to create awesome stories
Want to use Instagram and Facebook stories or test stories on Messenger and WhatsApp? Well, check out this video from Facebook Business Events, which will show you how to create impactful stories.
4. Instagram tests new hashtag feature
We all know that you have to have a pretty strong hashtag game to reach new people on Instagram. But quite frankly, using loads of hashtags can look pretty messy. Also, do you put them in the caption or the comment? No one really knows which is more effective. Well, it might not matter soon because Instagram is testing a feature where hashtags will have their own dedicated area!
Here are some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
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