Social media round-up for charities – #8
Welcome to our eighth social media round-up – we’re almost in the double digits! We’ve scoured the internet to find and curate the latest social media news – and what it means for your charity. Enjoy!
1. Facebook pages can join groups
It’s what we’ve all been waiting for… finally you can join a Facebook group as a page! Although don’t get too excited because it’s currently being tested and isn’t available yet to all groups and it will also have to be enabled by group admins. But watch this space! So what does this mean for charities? It means that you can now join groups that are relevant to your cause, without having to join with your personal account (and therefore be identifiable).
2. Twitter reverses chronological order
Remember when Twitter changed their algorithm back in 2016 and started showing you the ‘best tweets first’? Everyone hated it! Well, finally they are letting you have more control of your newsfeed and you can now opt to go back to viewing tweets in reverse chronological order. Yay!
3. Learn how to create awesome stories
Want to use Instagram and Facebook stories or test stories on Messenger and WhatsApp? Well, check out this video from Facebook Business Events, which will show you how to create impactful stories.
4. Instagram tests new hashtag feature
We all know that you have to have a pretty strong hashtag game to reach new people on Instagram. But quite frankly, using loads of hashtags can look pretty messy. Also, do you put them in the caption or the comment? No one really knows which is more effective. Well, it might not matter soon because Instagram is testing a feature where hashtags will have their own dedicated area!
Here are some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!
We’re happy to welcome Susan Caesar to #TeamLightful!
We’re more than 18 months in the pandemic and we’re still seeing misinformation spreading online. Black, Asian and Minority Ethnic (BAME) communities have been disproportionately impacted by COVID-19. Mistrust created by historical racism and health care inequalities has given space to the rise of misinformation and disinformation.
Facebook recently announced that they are removing Facebook Analytics. Facebook Analytics was a tool that allowed individuals to see how their Facebook followers were interacting with their pages and content. As of June 2021, it is no longer available, but what does this mean for your organisation and your social media data?
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