Social media round-up for charities – #3
Welcome to our third social media roundup! Here’s the latest social media news and what it means for your charity.
1. Facebook rolls out its downvote button to more users
Facebook started testing Reddit-style voting buttons to comments on public posts at the beginning of the year in their bid to improve the quality of content on the platform by letting users upvote or downvote.
This feature could really help those charities who attract negative comments (by nature of their cause), such as Amnesty International, Oxfam, Refugee Action etc as their supporters can downvote negative comments and help with moderation.
2. Instagram now allows multiple uploads to stories
Hurrah! The news we’ve all been waiting for… Instagram has announced a new feature that will allow users to upload up to 10 photos and videos to their stories at once. Note though that they will upload in the order that you select and they’ll also still be editable.
3. Instagram is testing a regram feature
Instagram is testing a feature that will allow a regram of a public post to your stories. This would be hugely useful for charities during events such as the London Marathon or any of their own fundraising events. It will allow them to share user-generated Instagram content more easily with their own followers.
4. Social media benchmarking for the charity sector
Although it’s a U.S report, it makes for very interesting reading. Download the report for free, here.
Here are the interesting stats we’ve picked out:
- For every 1,000 email addresses, nonprofits had an average of 474 Facebook fans, 186 Twitter followers, and 41 Instagram followers.
- Instagram was the fastest-growing of the three social media platforms tracked, with a 44% increase in the number of followers.
- Nonprofits saw a 13% increase in the number of Facebook likes and a 15% increase in the number of Twitter followers.
If you want to read more social media and digital updates, here are some useful posts we recommend:
10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media
Decoding the Social Media Algorithms. A Guide for Communicators
Three Ways Social Media Usage Has Evolved
Not a ‘read’ as such but if you’re looking for an amazing female speaker in the sector, Mandy Johnson has put this website together of great charity speakers
Personalising marketing and content to audience needs
What can we learn from recent user-generated viral content?
Enjoyed this round-up? Make sure you subscribe to our newsletter to stay up-to-date on the latest social and digital trends!
Share this with your colleagues and friends and tweet us any questions at @Lightful.
We’re happy to welcome Susan Caesar to #TeamLightful!
We’re more than 18 months in the pandemic and we’re still seeing misinformation spreading online. Black, Asian and Minority Ethnic (BAME) communities have been disproportionately impacted by COVID-19. Mistrust created by historical racism and health care inequalities has given space to the rise of misinformation and disinformation.
Facebook recently announced that they are removing Facebook Analytics. Facebook Analytics was a tool that allowed individuals to see how their Facebook followers were interacting with their pages and content. As of June 2021, it is no longer available, but what does this mean for your organisation and your social media data?
See other ways Lightful can help
Want to learn more?
Email Pumulo and start a conversation