Social media round-up for charities #21
Social media is hard to keep up with! There are changes and new features all the time. So that’s why we do all the hard work for you by publishing a monthly round-up. Welcome to our 21st social media round-up for charities.
LinkedIn is testing Stories
LinkedIn has announced that they’re testing Stories. According to Pete Davies, Consumer Product at LinkedIn, Stories are being tested internally and this is how they see it working in a business context,” For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”
LinkedIn charity pages are probably the least active of all the platforms, so we’re not sure how Stories would really help with engagement. Unless the feature will be similar to Facebook where you can actively see which of your friends and Pages you follow have Stories. If yes then that could definitely drive people to your content as well as remind them that they follow your LinkedIn charity page. It might work better for individuals, particularly those who work in events, corporate fundraising or major donor fundraising as it gives them the opportunity to showcase their work, raise awareness and build their connections on LinkedIn.
Twitter is testing Fleets (basically, Stories)
Looks like every platform is now on the Stories bandwagon. Twitter is testing them too, although they’re calling them ‘Fleets’ – as in, fleeting moments.
It appears to work in exactly the same way as Facebook and Instagram Stories.
How can charities use it? Showcasing events in real-time, such as the London Marathon where you may not want to tweet loads onto your actual profile but still give followers the ability to see your runners, supporters and volunteers. Will it take off?
It should be an interesting trend to follow as it matches our predictions even from early 2019 that there will be more Stories on all social platforms. Is it time to start thinking of our ‘Stories strategy’ on social media?
Reply to Instagram Stories with a GIF
Not a major new feature but a handy one. Sometimes you can’t quite find the words to a reply to one of your Stories so maybe you resort to emoji instead. Well, now you’ve got the option of replying with a GIF!
Being able to reply in a more fun and informal way can help charities seem less corporate and more human.
Twitter makes threading tweets even easier
Twitter has launched a new feature, giving you the ability to thread a new tweet with older tweets. Just compose as normal, pull down and then then you’ll be shown older tweets that you can select to thread to the new tweet.
Interesting reads
Latest articles
The Lightful team shares their reflections and hopes this International Women’s Day (IWD).
At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
Related posts
Facebook recently announced that they are removing Facebook Analytics. Facebook Analytics was a tool that allowed individuals to see how their Facebook followers were interacting with their pages and content. As of June 2021, it is no longer available, but what does this mean for your organisation and your social media data?
Instagram is a visual channel that helps you build an engaged community of people who are following your cause.
See other ways Lightful can help
Contact us
Want to learn more?
Email Pumulo and start a conversation
