Social media round-up for charities – #16

Tereza Litsa
Marketing Manager
26 Jul 2019

Welcome to our 16th social media round-up (we can’t believe it’s already number 16 – where does the time go?). We know how hard it is to keep up with all the changes and new features in the world of social media, so we do the hard work for you. Here’s the latest social media news and what it means for your cause.

Twitter for desktop gets a new design

On 15 July, Twitter announced a new design for desktop, based on feedback from users.

The new features include a bookmark tab – hooray! No more having to ‘like’ a tweet to save it. To save a bookmark, click on the share button at the bottom of the tweet then ‘Add tweet to bookmarks’. When you bookmark a tweet, there’s no notification so feel free to save those inspirational tweets from competitors without them knowing! Now if only they’d add the ability to organise by topic

Another new feature on desktop is the Explore tab, where you can see what’s trending (hashtags), news (what’s happening) as well as news based on your specific interests (could you guess that ‘charities’ is one of ours?). The last new feature is an even darker Dark Mode, meaning less blue light is omitted. If you’re a social media manager, it’s probably better for your health!

Facebook is making changes to media specs

It’s not just Twitter that’s made changes. On 19 August, Facebook will be changing their media specs, which will affect how your posts look on the newsfeed. As social media expert Matt Navarra notes, the key changes are that the amount of text will be cut from 7 lines down to just 3. The maximum height for images and video will be changing to a shorter 4:5 aspect ratio (previously it was 2:3).

Of course this applies to ads too so to ensure your sponsored posts look their best, make sure you’re taking into account these new specs for both your copy and media.

Pinterest introduces Story pins

Looks like 2019 is all about Stories – no matter what platform you’re on (except LinkedIn…). Pinterest has just launched Story Pins, which allows you to add up to 20 pages of images with text and links. They’re currently just being tested with a small group so you may not see the feature yet.

Whilst not that many charities actively use Pinterest, this could be a really handy feature if you’re a health charity and have lots of healthy recipes, for example. You could use a Story pin to create a recipe book, along with links to advice and guidance from your website.

Instagram removes ‘like’ counts in several countries

Following a trial in Canada, Instagram removed the ability for people to see the number of likes on a post in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The reason is apparently a mental health one as the platform wants people to feel less pressured and worried about the popularity of their posts. They want them to spend more time focusing on connecting more with people rather than focusing on vanity metrics. Not a problem for charities – that’s what you do best!

Interesting reads

Here’s some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!

22 new, free training modules from Facebook Blueprint

Why strategy is harder for charities and how to do it right

Ten ways to make your nonprofit’s fundraising campaigns more social

Practical tips for dealing with trolling online

Latest articles

Digital mobilisation: inspiring change online

The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.

Roisin McGovern
Relationship Manager
12 May 2021
How BRIDGE helped participants raise $5 million on their year-end campaigns

Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.

Roisin McGovern
Relationship Manager
16 Apr 2021

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