Social media round-up for charities – #15

Tereza Litsa
Marketing Manager
16 Jun 2019

Welcome to our 15th social media round-up! We know how hard it is to keep up with all the changes in the world of social media, so we do all the hard work for you. Here’s all the latest social media news and what it means for your charity.

Facebook shares tips to improve video

As you know, Facebook is prioritising video content in its algorithm – and has done so for some time now. They’ve just published a really useful post on understanding video distribution on Facebook – what makes a good video and how you can measure the success of yours. For ages, we’ve all thought that videos on social media needed to be between 30 seconds and a minute, however, Facebook’s research shows that people value longer videos that have a storyline, so they’re encouraging you to now post videos of 3 minutes or longer.

This is great news for charities! After all we have wonderful stories to share and can definitely benefit from having more time to tell these stories rather than try cram them into under a minute. Here’s a great post on CharityComms on storytelling tips from filmmakers.

LinkedIn allows tagging in photos

Finally LinkedIn is allowing you to tag people in photos. This is a great way of notifying people of your post and letting your followers easily identify who is in the photo. At the moment you can only tag people though and not pages.

Facebook makes public comments more meaningful

Sometimes when Facebook posts get lots of comments, it can be hard to navigate them all and see which are most meaningful. Facebook has now updated its ranking algorithm and will prioritise comments that:

  • have interactions from the Page or person who originally posted; or
  • are from friends of the person who posted.

Image from Facebook.

Facebook Pages Manager now lets you manage Instagram messages

Great news for social media managers! The Facebook Pages Manager iOS app now shows all your messages in one place – Messenger, Facebook and Instagram. This saves time having to open numerous apps to check if there are any messages or comments because not only can you read them, you can respond to them too from the app.

Interesting reads

Here’s some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!

How digital skills are changing across the sector

We need to talk about social media and mental health

Four ways to boost your social media content

The best way to thank your Facebook Fundraisers

Latest articles

Digital mobilisation: inspiring change online

The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.

Roisin McGovern
Relationship Manager
12 May 2021
How BRIDGE helped participants raise $5 million on their year-end campaigns

Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.

Roisin McGovern
Relationship Manager
16 Apr 2021

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