Social media round-up for charities – #15

Tereza Litsa
Digital Engagement Manager
16 Jun 2019

Welcome to our 15th social media round-up! We know how hard it is to keep up with all the changes in the world of social media, so we do all the hard work for you. Here’s all the latest social media news and what it means for your charity.

Facebook shares tips to improve video

As you know, Facebook is prioritising video content in its algorithm – and has done so for some time now. They’ve just published a really useful post on understanding video distribution on Facebook – what makes a good video and how you can measure the success of yours. For ages, we’ve all thought that videos on social media needed to be between 30 seconds and a minute, however, Facebook’s research shows that people value longer videos that have a storyline, so they’re encouraging you to now post videos of 3 minutes or longer.

This is great news for charities! After all we have wonderful stories to share and can definitely benefit from having more time to tell these stories rather than try cram them into under a minute. Here’s a great post on CharityComms on storytelling tips from filmmakers.

LinkedIn allows tagging in photos

Finally LinkedIn is allowing you to tag people in photos. This is a great way of notifying people of your post and letting your followers easily identify who is in the photo. At the moment you can only tag people though and not pages.

Facebook makes public comments more meaningful

Sometimes when Facebook posts get lots of comments, it can be hard to navigate them all and see which are most meaningful. Facebook has now updated its ranking algorithm and will prioritise comments that:

  • have interactions from the Page or person who originally posted; or
  • are from friends of the person who posted.


Image from Facebook.

Facebook Pages Manager now lets you manage Instagram messages

Great news for social media managers! The Facebook Pages Manager iOS app now shows all your messages in one place – Messenger, Facebook and Instagram. This saves time having to open numerous apps to check if there are any messages or comments because not only can you read them, you can respond to them too from the app.

Interesting reads

Here’s some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!

How digital skills are changing across the sector

We need to talk about social media and mental health

Four ways to boost your social media content

The best way to thank your Facebook Fundraisers

Latest articles

What International Women’s Day means to Lightful

The Lightful team shares their reflections and hopes this International Women’s Day (IWD).

Anna Wiseman
07 Mar 2023
How to build trust online as a B Corp

At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.

Anna Wiseman
03 Mar 2023

Related posts

Facebook Analytics: What’s changed in 2021?

Facebook recently announced that they are removing Facebook Analytics. Facebook Analytics was a tool that allowed individuals to see how their Facebook followers were interacting with their pages and content. As of June 2021, it is no longer available, but what does this mean for your organisation and your social media data?

Roisin McGovern
Relationship Manager
12 Aug 2021
How to schedule on Instagram using Lightful

Instagram is a visual channel that helps you build an engaged community of people who are following your cause.

Tereza Litsa
Digital Engagement Manager
20 Jul 2021

See other ways Lightful can help

All
What we do
Who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.