Social media round-up for charities – #12
Welcome to our 12th social media round-up. Keeping up with all the changes to social media platforms is hard so we’ve done all the hard work for you! We’ve scoured the internet to find, and curate, the latest social media news – and what it means for your charity.
1. Instagram tests fundraising sticker
It’s the news we’ve all been waiting for! Instagram is testing a fundraising donation sticker in Stories for nonprofits. It was uncovered in TechCrunch and Instagram confirmed the story by saying, “Later this year, people will be able to raise money and help support nonprofits that are important to them through a donation sticker in Instagram Stories. We’re excited to bring this experience to our community and will share more updates in the coming months.”
2. Facebook announces new Group features
Over the last couple of years, Facebook has invested heavily in Groups in a bid to bring people closer together. They’ve announced a whole host of features including the ability for admins to change the text size of their posts, add block quotes and bullet points to help them stand out. They’re also giving admins the ability to provide further information to members who have broken the Group rules, which will improve communication.
3. Respond to Instagram messages from Facebook
Admins will now be able to respond to messages on Instagram through their Facebook Page inbox. This is part of Facebook unifying all their messaging apps so that admins can manage messages from one place instead of having to check various platforms. As social media managers are likely to spend more time on Facebook, this will help streamline moderation and save time.
4. Social Media 2019 Industry Benchmark Report
We often get asked about benchmarking for social media so we thought we’d share this 2019 Social Media Benchmarking Report from Rival IQ. It benchmarks 12 industries, including nonprofits – although it’s not UK specific. It should be helpful if you’re looking to set KPIs.
Here’s some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
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