Sunday 22nd April saw over 40,000 runners take part in the Virgin Money London Marathon with over 2,000 charities benefiting from their fundraising efforts. So far over £45 million has been raised for good causes. We take a look at some great London Marathon content from charities.
Sharing inspiring stories of their runners
Most people who run for a charity have a story to share. Here’s some inspiring stories that charities shared, ahead of the marathon and on the day.
Wishing their runners ‘good luck’
Running a marathon is no mean feat, especially when temperatures were predicted to be the hottest on record (which they were at 24 degrees Celsius), so they needed lots of well wishes and ‘good luck’.
Cheering their runners on the day
The London Marathon is renowned for the atmosphere on the day. Charities and their volunteers come out in full force to cheer runners on. Many live tweet throughout the day so that their supporters, who can’t be there, can still feel involved and part of the action. It’s also a great way to show future runners the kind of support they could expect to receive if they choose to run for them.
Saying ‘thank you’
It’s so important to say those two words: thank you. Not only do the runners need to be thanked but so do all the volunteers and those who came along to cheer the runners on.
Inspiring others to get involved
Post-marathon is the perfect opportunity to promote your other runs or challenge events – whilst everyone is buzzing and feeling motivated!
Big sporting events are the perfect opportunity to create content that will reach a new audience, share your supporter’s stories, inspire people to fundraise for you and say ‘thank you’.
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
January is the time when we’re gearing up for getting organised in 2020! It’s the perfect time now to take stock and start planning for the next 12 months. Luckily, we’ve got eight ways you can improve your social media content calendar to supercharge your content in 2020.
Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.
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