How charities tapped into Valentine’s Day
Awareness days are a great way to create conversations that matter. Valentine’s Day on the 14th of February may not have seemed like an obvious day for charities to tweet or post about – isn’t it all about secret admirers or saying ‘I love you’ to your significant other?
Well, it was actually a great opportunity for charities to reach more people and get their messages seen as Valentine’s Day trended all day on Twitter. Here’s some we loved.
#LoveSmallCharities
The Small Charities Coalition launched a research report that highlighted the fact that so many small charities feel unloved. They asked people to show some love for their small, local charities using the hashtag #LoveSmallCharities.
#Kisses4Wishes
Rays of Sunshine is a children’s charity that grants wishes for children with serious and life-limiting illnesses across the UK. For Valentine’s Day, their #Kisses4Wishes campaign asked people to pout and share their photo on social media using #Kisses4Wishes and donate £3 to the charity.
Love notes
Marie Curie celebrated Valentine’s Day by sharing love notes from patients in one of their hospices.
#CareforaHeart
St John Ambulance cleverly used Valentine’s Day to remind people of the importance of CPR with the #CareforaHeart hashtag.
Girls not Brides
Girls Not Brides is a global partnership of 900+ organisations who are committed to ending child marriage and also enabling girls to fulfil their potential. They used Valentine’s Day to send a strong message that children should be children and not child brides.
#LifeWithCancer
Macmillan encouraged people to show that there is still life when you have cancer by sharing a special moment for Valentine’s Day and using the hashtag #LifeWithCancer.
Let’s talk about sex
Lots of charities took the opportunity to use Valentine’s Day as an opportunity to talk about sex and relationships.
Simply saying Thank You
You don’t always need a campaign for Awareness Days. You can simply use the opportunity to say ‘thank you’ to your followers, like these charities did:
Never miss an Awareness Day and the opportunity to create conversations that matter. At Lightful, our content calendar has almost 200 sector Awareness Days built in and we’ll even remind you of upcoming ones so you can plan ahead.
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At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
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