Awareness days are a great way to create conversations that matter. Valentine’s Day on the 14th of February may not have seemed like an obvious day for charities to tweet or post about – isn’t it all about secret admirers or saying ‘I love you’ to your significant other?
Well, it was actually a great opportunity for charities to reach more people and get their messages seen as Valentine’s Day trended all day on Twitter. Here’s some we loved.
The Small Charities Coalition launched a research report that highlighted the fact that so many small charities feel unloved. They asked people to show some love for their small, local charities using the hashtag #LoveSmallCharities.
Rays of Sunshine is a children’s charity that grants wishes for children with serious and life-limiting illnesses across the UK. For Valentine’s Day, their #Kisses4Wishes campaign asked people to pout and share their photo on social media using #Kisses4Wishes and donate £3 to the charity.
Marie Curie celebrated Valentine’s Day by sharing love notes from patients in one of their hospices.
St John Ambulance cleverly used Valentine’s Day to remind people of the importance of CPR with the #CareforaHeart hashtag.
Girls not Brides
Girls Not Brides is a global partnership of 900+ organisations who are committed to ending child marriage and also enabling girls to fulfil their potential. They used Valentine’s Day to send a strong message that children should be children and not child brides.
Macmillan encouraged people to show that there is still life when you have cancer by sharing a special moment for Valentine’s Day and using the hashtag #LifeWithCancer.
Let’s talk about sex
Lots of charities took the opportunity to use Valentine’s Day as an opportunity to talk about sex and relationships.
Simply saying Thank You
You don’t always need a campaign for Awareness Days. You can simply use the opportunity to say ‘thank you’ to your followers, like these charities did:
Never miss an Awareness Day and the opportunity to create conversations that matter. At Lightful, our content calendar has almost 200 sector Awareness Days built in and we’ll even remind you of upcoming ones so you can plan ahead.
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
It’s important to be strategic during turbulent times. Having clear goals in mind can help you avoid wasting time on tasks that don’t add value to your end goal. We are excited to announce a brand new feature to help your charity succeed. You can now set your SMART goals in our social media platform to measure your success over the next months.
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